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Replacing Kim Soo Hyun, 7 Photos of Kim Woo Bin as the New Model for the Cooking Brand

Replacing Kim Soo Hyun, 7 Photos of Kim Woo Bin as the New Model for the Cooking Brand

Korean Drama

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Replacing Kim Soo Hyun, 7 Photos of Kim Woo Bin as the New Model for the Cooking Brand

On June 2, 2025, SHABUALLDAY, a South Korean shabu-shabu specialist brand, officially announced Kim Woo Bin as their latest exclusive model. This announcement was made through a post on the brand's official website and social media.

Previously, this position was held by Kim Soo Hyun since last July, but his contract was terminated following a controversy involving the actor. Let's take a closer look! If not now, when?

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The change of this model certainly surprises many people, especially the owners of the SHABUALLDAY franchise who have been using Kim Soo Hyun's face in various promotional materials.

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Kim Woo Bin, known for his cool and elegant charm, is now the new face bringing fresh spirit to this brand.

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In their official statement, SHABUALLDAY mentioned that they and Kim Woo Bin will "fill a new day together."

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Meanwhile, Kim Soo Hyun is known to be facing various legal issues related to advertising contracts, including a lawsuit worth 30 billion Won (approximately Rp 357.96 billion) from two different companies.

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Not only SHABUALLDAY, several other brands are reported to be considering ending their collaboration with the hit drama star of QUEEN OF TEARS.

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The presence of Kim Woo Bin as the new model is certainly welcomed enthusiastically by fans and is seen as the right step to restore the brand's image.

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Now, SHABUALLDAY is focusing on a new marketing strategy by leveraging the rising popularity of Kim Woo Bin.