Korean Drama
On June 2, 2025, SHABUALLDAY, a South Korean shabu-shabu specialist brand, officially announced Kim Woo Bin as their latest exclusive model. This announcement was made through a post on the brand's official website and social media.
Previously, this position was held by Kim Soo Hyun since last July, but his contract was terminated following a controversy involving the actor. Let's take a closer look! If not now, when?
The change of this model certainly surprises many people, especially the owners of the SHABUALLDAY franchise who have been using Kim Soo Hyun's face in various promotional materials.
Kim Woo Bin, known for his cool and elegant charm, is now the new face bringing fresh spirit to this brand.
In their official statement, SHABUALLDAY mentioned that they and Kim Woo Bin will "fill a new day together."
Meanwhile, Kim Soo Hyun is known to be facing various legal issues related to advertising contracts, including a lawsuit worth 30 billion Won (approximately Rp 357.96 billion) from two different companies.
Not only SHABUALLDAY, several other brands are reported to be considering ending their collaboration with the hit drama star of QUEEN OF TEARS.
The presence of Kim Woo Bin as the new model is certainly welcomed enthusiastically by fans and is seen as the right step to restore the brand's image.
Now, SHABUALLDAY is focusing on a new marketing strategy by leveraging the rising popularity of Kim Woo Bin.
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