The income of Korean artists in South Korea does not only come from acting, music, or professional sports. From observations in the entertainment industry, advertisements have become one of the largest sources of income for public figures with a strong image.
Public trust, consumer purchasing power, and the global strength of brand ambassadors are the main reasons for the high value of advertising contracts. These factors are interconnected and create a significant financial impact.
Industry estimates for 2025-2026 show differences in advertising income influenced by popularity, reputation, and brand loyalty. The following list of artists ranks at the top based on these indicators.
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