Hot Drama! NewJeans Sued HYBE and ADOR, Reveals Devious Tactics Behind Exclusive Contract
NewJeans chooses law firm Shin and Kim to fight against HYBE and ADOR, accusing them of using divisive devious tactics.
Kapanlagi.com - K-pop group NewJeans surprised their fans with a sudden new announcement. On January 23, 2025, the five members of the group Minji, Hanni, Danielle, Haerin, and Hyein announced that they are holding a temporary new name competition for their group. This competition comes amid the legal tensions they are facing with their previous agency, HYBE and ADOR.
The fans, referred to as "Bunnies", immediately reacted with excitement to the news. In less than an hour, thousands of ideas flowed in the comments of the group's official social media. This announcement also serves as proof of how close NewJeans is with their fans.
However, behind this creative contest lies a long story that reflects NewJeans' struggle against exclusive contract conflicts. With the help of a law firm, their steps are becoming more assertive to break free from the shadow of ADOR.
NewJeans submitted a temporary name competition. (credit: instagram.com/jeanzforfree)
On January 23, 2025, through the Instagram account "jeanzforfree," NewJeans announced a temporary group name competition. The members asked fans to provide name ideas in the comments section. In the post, they stated that this new name would only be used temporarily during the legal process.
Unexpectedly, the response from fans was tremendous. In less than 50 minutes, over 16,000 comments flooded the post. This shows how enthusiastic "Bunnies" are to help their beloved group in the midst of a difficult situation.
NewJeans submits a temporary name competition. (credit: instagram.com/newjeans_official)
NewJeans also stated that they do not intend to return to their previous agency, HYBE and ADOR. The members mentioned that they experienced unfair treatment, even claiming there were attempts to divide them by secretly meeting the families of the members.
This conflict has actually been ongoing since November 2024, when NewJeans officially announced that they had terminated their contract with ADOR. However, the agency denied this and brought the case to court to ensure their contract remains valid.
NewJeans submits a temporary name competition. (credit: instagram.com/newjeans_official)
In facing this conflict, NewJeans has partnered with Sejong Law Firm as their legal representative. This step was taken to provide legal protection while also combating what they consider to be intimidation from ADOR and HYBE.
Sejong Law Firm also has a long track record of handling similar cases in the entertainment industry. NewJeans' decision to engage this professional team demonstrates their seriousness in resolving the conflict legally.
NewJeans submits a temporary name competition. (credit: instagram.com/newjeans_official)
Not only participating in the new name competition, fans are also continuously showing their support across various platforms. Hashtags like #JusticeForNewJeans and #BunniesForNewName are starting to trend on social media.
Fans have even made various speculations about what name would best represent the group's new identity. This shows that Bunnies remain loyal in supporting NewJeans, no matter what happens.
NewJeans submits a temporary name competition. (credit: instagram.com/newjeans_official)
Some fans suggested unique names, such as "JeanzForFreedom," "BunnyBeats," and "Aurora5," which are seen as reflecting the group's spirit and freedom. Meanwhile, others hope that this temporary name can symbolize NewJeans' struggle against injustice.
However, until now, the name that will be chosen by NewJeans remains a mystery. An official announcement is scheduled to be released after this competition ends in two days.
A temporary name is needed because they are facing a legal conflict with their former agency, ADOR and HYBE.
According to NewJeans' official statement, they have terminated the contract since November 2024, but ADOR denied this and filed a lawsuit.
What do KLOvers think about this? Come on, write in the comments section! If not now, when?
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