Kapanlagi.com - Viu Original Secret Ingredient, a production that brings together characters from Indonesia, the Philippines, and South Korea, has received the Silver Dolphin award for Branded Content Video and the Black Dolphin award for Best Cast/On-Camera Talent at the recently concluded Cannes Corporate Media & TV Awards 2024, marking Viu's first award chosen from over 800 entries across 46 countries worldwide.
This drama also emerged as the National Winner of the Philippines for Best Branded Programme and Best Original Production by a Streamer (Fiction) at this year's Asian Academy Creative Awards, the most prestigious organization in the APAC region celebrating creative excellence from 17 participating countries.
Alongside Julia Baretto from the Philippines and Sang Heon-lee (South Korea), Nicholas Saputra stars in this romantic comedy drama exclusively airing on Viu. He plays the role of Arif Hadi, a perfectionist executive chef at a restaurant.
1. Collaboration between Viu and Unilever Nutrition Southeast Asia and Indonesia
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The collaboration between Viu and Unilever Nutrition Southeast Asia and Indonesia, this drama integrates classic culinary brands such as Knorr, Lady's Choice, Bango, and Royco into the narrative. This allows viewers to immerse themselves in the charm of the characters as well as the dishes emotionally and culturally.
Derek Wong, Vice President, Viu Original, commented, “At Viu, we are committed to staying relevant to Viu-ers through our Original content. Secret Ingredient presents an innovative concept born from a deep understanding of how our audience enjoys our content. By connecting products with consumers authentically, this content creates meaningful engagement for the brand to deliver a strong emotional impact.”
2. Nicholas Saputra's Opinion on the New Project
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Macce Samarista, Unilever Nutrition Southeast Asia and Indonesia Lead for Digital Marketing and Indonesia, added, “This award reinforces our relentless efforts to keep our brand at the forefront of cultural relevance and seamlessly integrated into pop culture. This victory paves the way for us to continue innovating and building meaningful connections with audiences through innovative and leading branded entertainment partnerships.”
For Nicholas Saputra, this drama is clearly different from previous projects where he played as a chef. “In this series, I am a strict executive chef, known for being tough among my staff from many countries. This is what distinguishes my chef from other dramas, as I work with international standards,” he said.
Watch this award-winning series for free in the Philippines by downloading the Viu app from the App Store or Google Play, or by visiting www.viu.com. Follow us on Facebook, Instagram, YouTube, X, and TikTok.
(kpl/ata)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.