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Kapanlagi.com - South Korean actress Jun Ji Hyun is now under significant scrutiny in China after her dialogue in the latest drama titled TEMPEST sparked public outrage. The drama was initially well-received, but has now triggered a wave of boycotts.
The anger of Chinese netizens began from a scene where Jun Ji Hyun, playing a diplomat, uttered a line that was deemed to undermine the image of the country. This controversy has since escalated, pulling in several international brands that have partnered with her as advertising models.
Not only that, Chinese netizens also accused the drama of deliberately portraying a negative image of their country. Check out more information below.
Read other articles on the same topic at Liputan6.

Jun Ji Hyun Boycotted by China Due to Her Dialogue (credit: mydramalist)
The controversy began with a scene where Jun Ji Hyun, while still serving as a UN ambassador, asked why China is so fond of war. The dialogue also mentioned the risk of nuclear bombs that could fall at the border.
Her statement immediately sparked a wave of criticism from Chinese netizens who felt the remark was too accusatory. They believed the drama twisted the reality and attacked the image of their country.
In one of the early episodes, there is a scene of an official meeting at a round table with a large red carpet underneath. The carpet features five yellow stars that closely resemble the national flag of China.
Many netizens viewed the scene as implying a hidden jab. The position of the table on the carpet was seen as if stepping on the symbol of the country, which provoked strong condemnation.

Jun Ji Hyun Boycotted by China Due to Her Dialogue (credit: mydramalist)
In addition to dialogue, the portrayal of Dalian city has also sparked debate. In the drama, the city is depicted as a slum area with dilapidated buildings everywhere.
In reality, however, Dalian is known as a rapidly developing modern port city. Netizens accuse the portrayal of being deliberately designed to create a negative impression of Dalian.
Jun Ji Hyun's popularity in China, which had surged thanks to the drama MY LOVE FROM THE STAR, has also been affected by this incident.
Not only that, several global brands have been impacted as well. Major brands like La Mer and Piaget are reported to have halted advertisements featuring Jun Ji Hyun's face on Chinese e-commerce platforms.

Jun Ji Hyun Boycotted by China Due to Her Dialogue (credit: mydramalist)
Despite facing a wave of criticism, the TEMPEST drama continues to attract public interest, especially in China. Many viewers in China still watch this drama even though its broadcasting platform is not officially available in China.
This thriller genre drama tells the story of Moon Ju, a diplomat trying to uncover a major conspiracy case. He is assisted by a mysterious agent named San Ho in a mission full of intrigue and action.
Q: Why is Jun Ji Hyun boycotted in China?
A: Because her dialogue in the TEMPEST drama is considered insulting to China's image and has triggered outrage among netizens.
Q: Is the TEMPEST drama airing in China?
A: Disney+ is not officially available in China, but the drama is still watched through VPNs and illegal sites.
Q: Which brands have stopped collaborating with Jun Ji Hyun?
A: Some of them include the American cosmetics brand La Mer and the Swiss watchmaker Piaget.
Q: Is this the first time Korean content has been criticized by Chinese netizens?
A: No, there have been previous cases where K-pop shows and Korean dramas were accused of cultural appropriation or degrading China's image.
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Recommendations for light dramas suitable for beginners, from romantic stories to slice of life.
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