One Year Journey of aespa's Brilliant Career, From Debut 'Black Mamba' to Mega Hits 'Savage'

Kapanlagi.com - Debuting on November 17, 2020, aespa recently celebrated their first anniversary. aespa gained attention worldwide with their unique metaverse world, becoming a half-million seller as newcomers. Let's take a look back at aespa's glorious 1 year.

The career journey of aespa itself didn't immediately attract attention. Starting from the unique AE concept to their iconic songs.

Achieving such brilliant success, aespa has achieved various accomplishments with each comeback. Especially when it comes to the viral song 'Next Level'.

Now, here are the details of aespa's one-year journey, the rookie K-Pop group from SM Entertainment who are so captivating.

1. 3 Mega Hits: Black Mamba

Debut aespa 'Black Mamba'. Credit: SM Entertainment

aespa made their own record with their songs, starting from their debut song 'Black Mamba', 'Next Level', to 'Savage', even becoming the representative of the 4th generation K-Pop girl group with their remarkable achievements.

aespa's debut song, 'Black Mamba', successfully entered 4 Billboard charts just three days after its release.

The music video for the song also achieved 100 million views in the shortest time in the history of debut K-Pop group music videos.

2. 3 Mega Hits: Next Level

'Next Level' viral aespa. Credit: SM Entertainment

Not only that, aespa also became the first girl group to top the '24Hits' Melon chart after the chart reorganization with the song 'Next Level'.

aespa even broke their own record with the music video for 'Next Level' and achieved 100 million views on YouTube 19 days faster than 'Black Mamba'.

3. 3 Mega Hits: Savage

aespa's latest comeback 'Savage'. Credit: SM Entertainment

Meanwhile, the song 'Savage' which was released on October 5, 2021, successfully topped the main music charts in South Korea and abroad, even until today.

'Savage' also managed to enter the Billboard chart in 10 categories, such as ranking 20 on the 'Billboard 200', 'Artist 100', 'World Album', 'Independent Album', 'Top Album Sales', 'Top Current Album Sales', 'Tastemaker Album', 'World Digital Song Sales', 'Billboard Global (excluding the United States)', 'Billboard Global 200'.

The music video for the song 'Savage' also achieved 100 million views in 17 days after its release.

4. Half Million Seller

aespa achieves various successes. Credit: SM Entertainment

aespa also achieved the title of half-million seller with the sales of their first mini-album 'Savage' which reached over 510,000 copies in 15 days.

The songs 'Next Level' and 'Savage' even entered as the first nominations in various music programs at the same time, and gave aespa 7 wins.

Not only that, Forbes magazine also highlighted aespa by stating, "aespa set a sales record in the United States with their first mini-album 'Savage'."

PEOPLE magazine also highlighted aespa by selecting aespa as one of the 'New Hollywood Stars in 2021'.

5. Metaverse Concept

aespa's unique metaverse world concept. Credit: SM Entertainment

aespa is a name created by combining 'ae', which means 'Avatar X Experience', and the English word 'aspect', which means both sides.

aespa has attracted a lot of attention since their debut with the concept of a world view of 'meeting an avatar that is oneself, and living in a new world'.

aespa has received positive responses by utilizing their concept for various aespa content, such as stage performance videos where aespa dances with the 'ae' avatar and SMCU videos that briefly showcase the aespa world view narrative.

6. Unique aespa World

Unusual aespa's world journey. Credit: SM Entertainment

Various unique aespa world view terms, such as the lyrics 'aespa is me, there can't be two', 'ae-00', 'KWANGYA', 'SYNK', and 'P.O.S' have become popular online as memes.

The choreography where aespa forms the letter D in the Korean alphabet in the song 'Next Level' and when aespa sings the lyrics 'Zuzuzuzu' in the song 'Savage' has also spread virally as a dance challenge.

aespa's unique concept expands the metaverse virtual world genre into entertainment and targets the digital native generation who are already familiar with various digital content, in line with the non-face to face era.

7. International Career

Becoming more popular, aespa steps into the international world. Credit: SM Entertainment

aespa is expected to spend the end of the year with a busy schedule attending various stages and award events.

aespa will meet fans in the United States for the first time by attending the 'Macy's Thanksgiving Day Parade', which is the largest Thanksgiving festival in the United States held in New York on November 25, 2021.

aespa has also signed a contract with Creative Artists Agency (CAA), the largest agency in the United States, in July 2021 and aims to reach music fans worldwide by performing on various stages in South Korea and other countries.

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(kpl/ssm)