Only Nurturing One K-Pop Idol, These 5 Korean Agencies Successfully Raise Their Artists

Kapanlagi.com - Behind the success of K-Pop idols in the Korean entertainment industry, there is a role played by the agencies that oversee them. However, not all agencies are as big as SM Entertainment or JYP Entertainment, so instead of increasing the number of artists, they focus on nurturing one artist.

This is what can be found in the following K-Pop agencies. Starting from a small and new agency, their name slowly became a topic of conversation, along with the success of nurturing their artists in the Korean entertainment industry. 

1. EDAM Entertainment

Credit: EDAM Entertainment

At the beginning of 2020, IU's manager, who had been with her for 12 years, thought that IU needed a new agency specifically to support her. This is because her career continues to soar, both as a musician and a Korean drama artist.

This finally became a reality, where all the staff who had been handling IU were brought from Kakao M to a new subsidiary named EDAM Entertainment. After that, IU's career shone even brighter in the Korean entertainment industry.

Only at the beginning of this year, EDAM Entertainment signed a new artist who gained popularity through the Korean drama Rookie Historian Goo Hae Ryung, namely Shin Se Kyung. However, until now, IU is still the only musician or K-Pop idol under EDAM Entertainment.

2. BE:LIFT LAB

Credit via BE:LIFT LAB

BE:LIFT LAB was founded in 2018. This company is a collaboration between two Korean entertainment industry giants, CJ ENM and HYBE (formerly Big Hit Entertainment). Structurally, BE:LIFT LAB is a subsidiary of HYBE.

This agency was formed to oversee the K-Pop idol winners of the survival show I-LAND. Through this show, ENHYPEN was born. Interestingly, in less than a year, BE:LIFT LAB successfully raised this K-Pop idol who debuted in 2020.

Not only successful in terms of sales, but ENHYPEN also achieved various local and global achievements. On the other hand, I-LAND 2 will be held for a girl group. Until the winner is determined, BE:LIFT LAB will only oversee ENHYPEN.

3. BlockBerry Creative

Credit via BlockBerry Creative

Next, there is BlockBerry Creative which is a subsidiary of Polaris Entertainment. This company was formed in 2016. Several months after the establishment of the company, BlockBerry Creative started producing pre-debut projects for their first artist, LOONA.

For the next five years, LOONA became the only artist under BlockBerry Creative. However, recently the agency released a new project called BEBEZ, which is planned to debut as a new girl group.

4. Cre.ker Entertainment

Credit via Cre.ker Entertainment

Just like EDAM Entertainment, Cre.ker Entertainment is a subsidiary of Kakao M. This agency was established in 2016 and became the home of the girl group Melody Day. However, the group disbanded in 2018. Cre.ker Entertainment then focused on nurturing only one artist, THE BOYZ, who debuted in 2017.

5. Dreamcatcher Company

Credit via Dreamcatcher Company

Last but not least, there is Dreamcatcher Company, which is the agency of the girl group Dreamcatcher. This agency has been managing one artist since Dreamcatcher's debut in 2014 under the name MINX.

This agency was originally called Pungnyeon Entertainment, then changed to Happyface Entertainment. In addition, in 2011, this agency also debuted DalShabet. However, the group became inactive, leaving only Dreamcatcher.

Those are some Korean agencies that only manage one artist until now. In order to promote the artists they manage, various efforts are made by these companies. Although not all of them become super popular in the end, these agencies can survive thanks to the fame gained by their artists.

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(kly/tmi)