Red Velvet to SHINee's Key Will Be Line Up for Lazada Fest 12.12, Check Out Other Exciting Revelations in 3 Cities!

Kapanlagi.com - The end of the year is synonymous with various festivities, from shopping parties to super fantastic entertainment stages. You can also experience this excitement through the presence of Lazada Fest 12.12. Not only a pleasant shopping experience, but you can also enjoy a spectacular music concert stage featuring a lineup of famous musicians, including K-Pop idols. Yup, Red Velvet to SHINee's Key are ready to make your year-end moments exciting with Lazada Fest 12.12! K-Pop fans must gather!

There's something different in the excitement of Lazada Fest 12.12 this time because there will be a Pop Up Festival taking place from December 1-12, 2023, and held in 3 cities, namely Jakarta, Surabaya, and Makassar.

So you're even more curious, what are the various exciting things that are ready to entertain you before the end of this year? Check this one out!

1. Pop Up Festival with Interesting Concept

This upcoming Pop Up Festival carries the concept of O2O (Online to offline) installation, which will definitely pamper you with various quality products. Not only that, you can also enjoy thematic and interesting pop-up installations from various categories such as express beauty treatment, beauty demo, talkshow, karaoke night, and of course, exciting games.

Intan Ayu Kartika, Chief Marketing Officer of Lazada Indonesia, explained that Lazada always wants to provide a different shopping experience every year.

"Not just online shopping, we want to combine online and offline shopping experiences to create a unique and interesting shopping experience,” she said during the Lazada Fest 12.12 press conference at LazHotel at The Space, Senayan City, Jakarta, on Thursday (30/11/2023).

She also emphasized that this event is Lazada's commitment to continuously support the growth and progress of local brands through exclusive collaborations that are present.

2. Isyana, Tiara Andini, and Red Velvet Ready to Add Excitement

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What's even cooler, Lazada Fest 12.12 will be held simultaneously in 3 cities in the country with different themes! For example, in Jakarta, it will present a vacation concept installation at LazHotel with the iconic design of The Space, Senayan City.

In addition to Jakarta, Lazada Fest 12.12 will also be present in Surabaya, where you can enjoy the excitement of activities in the tropical paradise of LazIsland, which is present at Mal Ciputra World.The last city is Makassar, where you can enjoy a calm and harmonious sensation in LazGarden's floral park.

The most anticipated excitement will also be there. The highlight of Lazada Fest 12.12 is a music festival featuring musicians from various genres, from local to international. This music festival itself will be held simultaneously in Surabaya and Makassar and will be closed with a special concert in Jakarta. So curious about the guest stars who will fill the event? Let's take a sneak peek first!

- Surabaya (December 12, 2023) at Jatim Expo (JX International) featuring Isyana Sarasvati, Kahitna, and Tulus.

- Makassar (December 12, 2023) at Trans Studio Mall Makassar featuring Raisa, Maliq & d'Essentials, and Tiara Andini.

- Jakarta (December 13, 2023) at Indonesia Arena, Jakarta, enlivened by special performances from Red Velvet, SHINee's KEY, Vierratale, and Rizky Febian.

"We really want everyone to experience the excitement of Lazada 12.12, including the younger generation, girls, boys, and millennials." There is Isyana, Tulus, Raisa, their genres are different and their ages are also different. The ones in Jakarta are also different. And they are all loved, that's one of the reasons why we choose them," said Intan.

She continued, "What's special, of course, is that Red Velvet just released a new album. The people who will come to our festival tomorrow are the ones who will be the first to listen to their new songs live, that's one of the performances that we are preparing soon."

3. Boosting the Creative Economy

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Various surprises are ready to come at Lazada Fest 12.12, one of them is an exclusive collaboration between 6 local beauty brands and 6 famous public figures in the country. Who are they?

Welcome the special collaboration of From This Island x Maudy Ayunda Mother of Pearl x Tasya Farasya Azarine x Nanda Arsyinta, Dear Me Beauty x Aaliyah Massaid, For Skin's Sake x Agatha Pricilla, and Luxcrime x Cindercella. You can enjoy this exclusive collaboration directly during the Lazada Fest 12.12 event or you can also do it online through the Lazada application until December 31, 2023.

Meanwhile, the Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga Uno, hopes that with the presence of Lazada Fest 12.12, it can build a creative economy and tourism that supports the welfare of the community.

"I want to appreciate Lazada Fest 12.12 because the tourism and creative economy industry will rise, and this must be collaborated and we will monitor it to achieve a quality and sustainable economy," he said.

Meanwhile, Maudy Ayunda, who is the Co-Founder of From This Island, feels that the progress of Micro, Small, and Medium Enterprises in the country continues to grow, so the opportunity to become better is wide open.

"I am very impressed with the rapid growth. Many friends also use local brands, which is the same as making progress for Indonesian brands. So the support from Lazada is like us wanting to present something from Indonesia to Indonesia," concluded Maudy Ayunda.

(kpl/wri)