The Success of aespa's Debut, Once Again Proving Lee Soo Man's Ability as a Skilled Producer

Kapanlagi.com - Rookie K-Pop group aespa who made their debut less than 2 months ago has shown remarkable progress. The production skills of SM's executive producer, Lee Soo Man once again proven. With finesse, he puts aespa's originality at the forefront, with a futuristic appearance based on strong storytelling and a group identity that emphasizes the concept of culture technology (CT), a la SM.

aespa's debut music video 'Black Mamba' released on November 17, 2020, successfully reached 100 million views in 51 days and 12 hours after the video was released, or more precisely on January 8, 2021, around 03:35 AM WIB. Previously, the music video achieved 21 million views within 24 hours after its release, making it the debut music video with the highest views in 24 hours.

1. Stand Out with Music

Credit: SM Entertainment

The easy access to YouTube from all over the world is considered the most representative indicator of the influence of K-pop on the global stage. As a newly debuted K-pop group, aespa stands out by achieving the 'fastest' and 'best' records on YouTube.

aespa also stands out with their music. According to Reels Corporation, a foreign consulting agency, the song 'Black Mamba' entered music charts in 95 countries shortly after its release. 'Black Mamba' also reached the 100th position on the 'Billboard Global Chart' within 3 days of its release and remained on the chart for 3 consecutive weeks. Not only that, 'Black Mamba' also topped the QQ Music 'Korean Chart' for 3 consecutive weeks, making aespa the record holder for the longest time at number 1 among girl groups that debuted in 2020.

2. aespa's Performance

Credit: SM Entertainment

aespa's performance is important as it reflects the new challenges and efforts of SM's executive producer, Lee Soo Man, in the present time. He consistently emphasizes the concept of culture technology (CT) by adding futuristic technological elements to K-Pop. Thanks to SM's CT-based technological advancements, SM is able to excel in the current non-contact era. aespa is a pioneering group that can become the blueprint of the entertainment industry in the future, with a performance concept that is rich in technological touches. This group is able to revolutionize the world's perception of idol group concepts.

Once again, executive producer Lee Soo Man proves his production abilities through aespa. Previously, he was known as 'K-Pop's Midas Hand' for the success achieved through the superpower concept displayed by EXO and the limitless concept displayed by NCT. This time, Lee Soo Man builds the SMCU (SM CULTURE UNIVERSE), starting with aespa. This can be seen as a type of entertainment model that quickly responds to the changes in the current fourth industrial revolution era. This is where the importance of a group's story is added, in order to immerse fans in the unique concept of the group.

3. Real World and Virtual

aespa is a group that evolves in 2 worlds, namely the real world and the virtual world. Each member of aespa has a virtual avatar called 'ae'. In aespa's debut song, the character 'Black Mamba' is depicted as a presence that threatens the world and disrupts the connection of aespa members in the real world with their avatars in the virtual world. A song with catchy and addictive music, packaged with a unique story and concept.

With Lee Soo Man's long-term commitment to IT technology and his enthusiasm for embracing future challenges, he once again reaffirms the power and status of the SM brand in the entertainment industry. With aespa's active presence in the real world, there is also anticipation for the development of the story and concept about aespa members' avatars in the virtual world that will be presented in various future content.

Meanwhile, aespa has attracted attention by releasing a 'Black Mamba' practice video in which they wear techwear that was previously selected by fans through polling held on aespa's Twitter account to celebrate 100 million views for the 'Black Mamba' music video.

4. aespa Training Video

(kpl/ssm)