Tokopedia Finally Speaks Up Regarding BTS Ad Associated with LGBT

Kapanlagi.com - Recently, the Indonesian Strategic Studies Advocacy Institute (LAKSI) urged Tokopedia to withdraw an ad featuring the Korean boyband, BTS. They suspected an LGBT campaign in the ad.

In fact, LAKSI even staged a demonstration in front of Tokopedia's office on Thursday (09/01/2020). In response to this case, Tokopedia finally spoke up.

"Tokopedia is an Indonesian technology company that respects the diversity of views of every Indonesian society, but as an institution, Tokopedia does not favor any particular view," as written by Nuraini Razak, VP of Corporate Communications, Tokopedia, as quoted from CNNIndonesia.com.

1. Taking the Positive Side

According to LAKSI, the BTS advertisement is considered to promote deviant behavior and encourage liberal lifestyles. Meanwhile, Tokopedia explains that they have chosen BTS as an icon because they admire their hard work.

"The journey and vision of BTS, along with the consistent messages they convey, such as working hard to achieve dreams, anti-bullying, and other positive messages, are in line with the spirit of Tokopedia," they emphasized.

2. The Right Partner

Furthermore, Nuraini also explained another reason for choosing BTS as Tokopedia's brand ambassador. According to her, the boy band has positive values that can influence young people.

"We also greatly appreciate their strong commitment to innovation, making BTS the right partner to convey Tokopedia's message to the world," Nuraini concluded.

(kpl/cnn/tmd)