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Top 10 Ranked Dramas with the Highest Brand Reputation in July 2025, Number 1 is Already Predictable

Top 10 Ranked Dramas with the Highest Brand Reputation in July 2025, Number 1 is Already Predictable

Korean Drama

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Top 10 Ranked Dramas with the Highest Brand Reputation in July 2025, Number 1 is Already Predictable

The brand reputation index for Korean dramas in July 2025 has been officially announced by the Korean Business Research Institute. This report is generated based on an analysis of consumer participation, media coverage, public interaction, community awareness, and viewing data collected during the period from June 8 to July 8, 2025. From the results of this big data processing, 10 dramas with the most significant influence in Korean society and among international viewers have been selected.

This month's top position is once again dominated by popular dramas from global platforms, followed by a series of new titles that offer diverse storylines from romance to supernatural. Curious about which dramas made it to this list? Let's check out the list below.

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SQUID GAME 3 returns to the top position with a brand index score of 7,984,003 points. Analysis of public reaction to this drama recorded a positive score of 94.55 percent.

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OUR UNWRITTEN SEOUL ranks second with a score of 7,512,779 points. Although it has not surpassed SQUID GAME 3, this drama shows remarkable consistency in attracting viewers' attention. Its stable position at the top is evidence that the touching narrative and the performances of the cast receive high appreciation.

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In third place is MERCY FOR NONE with a brand reputation of 6,577,924 points. The strong theme offered is the reason why this drama quickly captured the public's attention. Although it does not have as much global reaction as SQUID GAME 3, this drama has managed to secure its position through high public interaction.

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GOOD BOY recorded a score of 6,266,526 and ranked fourth in the list of the most popular dramas this July. This drama consistently showcased good performance throughout its airing, attracting a fairly wide fan base. The presence of this drama enriches the list with a solid genre and an evolving narrative.

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FOR EAGLE BROTHERS entered the top five with a brand score of 3,564,205 points. This drama tells the story of Ma Gwang Suk, a head of department at the post office who recently lost her husband 10 days after getting married. She then takes over her husband's brewery and becomes the backbone of the family, including taking care of four of her brothers-in-law. Her meeting with Han Dong Seok, a lonely wealthy man, becomes a turning point in both of their lives.

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HEAD OVER HEELS is in sixth place with a unique story that combines mystical elements and teenage love. Park Seong A, a high school student, lives a double life as a young shaman named Fairy Cheon-ji. She meets Bae Gyeon U, a young man with a mysterious curse, and their relationship develops as the story unfolds. This drama blends elements of prophecy, love, and sacrifice with a strong visual touch.

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QUEEN’S HOUSE occupies the seventh position with a story about Kang Jae In who lives in the shadow of perfection. As the young leader of a design team and the wife of an ambitious director, her life seems ideal but is filled with inner pressure. The arrival of Kim Do Yoon, a thoracic surgeon who has lost his loved one, opens a new chapter in Jae In's life. This drama explores the dark sides of marital relationships and the dilemma between ordinary life and a world full of ambition.

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OH MY GHOST CLIENTS sits at the eighth rank with a unique theme and strong message. This drama follows the journey of No Mu Jin, a selfish lawyer who changes after nearly dying and becomes bound by a contract with the spirit of a workplace accident victim. Together with Na Hui Ju and YouTuber Go Gyeon Wu, they investigate cases from the spirit world to seek justice. Each episode presents a different story with a touching message about employment issues in South Korea.

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OUR MOVIE successfully ranks in the ninth position with a melodrama-romantic genre that is strong in emotion. Lee Je Ha, a genius film director who is currently down on his luck, meets young actress Lee Da Eum, who suffers from a rare disease. The process of filming becomes a bridge for their relationship, presenting an emotional narrative between hope and the limitations of life. This drama highlights the meaning of love and the courage to accept the realities of life.

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THE HAUNTED PALACE ranks 10th and presents the story of Yoon Gab, a palace official possessed by the legendary creature Imoogi. Yeo Ri, the granddaughter of a shaman with spiritual powers, becomes the only hope to stop the evil forces. Their story revolves around inner conflict, palace intrigue, and a mission to save souls from an ancient curse. This drama creates a tense atmosphere wrapped in mystical culture and history. Want to read the latest updates on other Korean dramas? Let's read now at KapanLagi.com. If not now, when?