7 years present in Indonesia, FWD Life opens 2020 with FWD Unstoppable Music featuring Sheila on 7

Kapanlagi.com - Chief Marketing Officer of FWD Life, Maika Randini said that FWD Life uses a lifestyle approach by maximizing passion, one of which is music.

"Through a passion approach, FWD Life wants to change the public's perception of insurance. That insurance is not scary. Seeing insurance from a different perspective according to each person's passion, one of which is music," said Maika Randini.

At the age of 7, FWD Life hopes that the public's perception of insurance will truly change, not becoming something to be feared but can be a friend that supports the passion of the wider community. In addition, FWD Life will continue to strive to bring new experiences and complete protection so that customers can enjoy life without limits.

On the celebration of FWD Life Indonesia's 7th Anniversary, hundreds of passionate people, FWD Life directors and employees, FWD Life Business Partners, media crew and bloggers, as well as selected FWD Life customers were present.

Stay connected with FWD Life through Facebook, Twitter, Instagram, and YouTube, because FWD Unstoppable Music will greet Medan and Surabaya. For more information about FWD Life and FWD Unstoppable Music, please visit fwd.co.id or download the FWD MAX application through the App Store and Play Store.

The band group Sheila On 7 successfully invited passionate people to reminisce in the FWD Unstoppable Music event held by FWD Life Indonesia at Lucy in The Sky, Senayan, Jakarta, on Thursday (5/3) night.

Sheila On 7's hit songs released from 1999, 2000, 2002, and 2004 were sung live on the intimate and close FWD Unstoppable Music stage to the audience.

FWD Unstoppable Music is part of the FWD Life Unstoppable Passion campaign which aims to introduce insurance to the wider community through a passion approach. This is the 6th FWD Unstoppable Music event since it started in November 2019. This event is more special because it coincides with the celebration of FWD Life Indonesia's 7th Anniversary.

Starting their performance at FWD Unstoppable Music, Sheila On 7 sang the song Bila Kau Tak di Sampingku released in 2000. Without the command of passionate people, they were still able to sing in harmony. After the first song was finished, Duta greeted the audience who came to FWD Unstoppable Music.

"Welcome to Lucy in The Sky, welcome to all the passionate people. Applause for FWD Life. Life Insurance," said Duta, which was then greeted with applause from the audience.

In the second song, Sheila On 7 invited the passionate people to the year 2002 when the song "Seberapa Pantas" was released. The audience was then taken back to 1999, as Duta sang a song titled "Kita," a song that truly reminded the passionate people of love stories.

Entering the fourth song, Sheila On 7 invited the audience to the year 2011 to sing "Hari Bersamanya." Followed by the song "Film Favorit," which is relatively new as it was released in 2018. Duta once again greeted the audience and expressed his happiness to be able to attend the FWD Unstoppable Music event.

"I'm very happy to be here and sing together with friends," said Duta.

Next, Duta consecutively sang the songs "Lapang Dada, Dan, Itu Aku." The audience was then invited to sing more enthusiastically with the upbeat song Melompat Lebih Tinggi. After that, Duta greeted the audience as if signaling goodbye.

"Thank you FWD Life, continued success and hopefully we can meet again," said Duta. Shortly after, the song Sebuah Kisah Klasik was sung and became the closing song for Sheila On 7 at the FWD Unstoppable Music event.

Reporter: Gilar Ramdhani

(kpl/zki)