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Drake Claims UMG and Spotify Boost Exposure of Kendrick Lamar's Song 'NOT LIKE US'

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Drake Claims UMG and Spotify Boost Exposure of Kendrick Lamar's Song 'NOT LIKE US' The feud between Drake and Kendrick Lamar. Source: instagram/champagnepapi & youtube/@kendricklamar

Kapanlagi.com - The song NOT LIKE US, released by Kendrick Lamar on May 4, 2024, has become part of the escalating lyrical war between him and Drake. With sharp and sarcastic lyrics, he refers to Drake as a certified pedophile.

The tension between the two has intensified with the emergence of a lawsuit filed by Drake against Universal Music Group (UMG). Drake accuses UMG of colluding with Spotify to artificially increase the popularity of Kendrick Lamar's song NOT LIKE US.

This claim is quite shocking, considering the fact that Universal Music Group distributes the works of both artists, which should put them in a neutral position. Drake's accusations against UMG add a layer of complexity to the fierce rivalry between him and Kendrick Lamar, which has been ongoing for quite some time.

Curious about what has caused this conflict to escalate into a complicated legal issue? Check out the explanation below.

1. Legal Action Over the Popularity of the Song Not Like Us

The conflict between Drake and Kendrick Lamar escalated after claims emerged that UMG and Spotify collaborated to boost the popularity of the song NOT LIKE US. In response, through the label Frozen Moments, Drake filed an official statement in Manhattan court on November 25, stating that the song was part of a scheme designed to damage his image.

"UMG does not rely on luck, nor standard business practices, but rather UMG launched a campaign to manipulate and control streaming services and radio broadcasts," said Drake's lawyer, as reported by Billboard.

The lawsuit filed is not a direct legal complaint, but it could potentially develop into a legal case. The complaint outlines how the music label allegedly exploited music streaming services to carry out their plans.

"UMG is involved in a conspiracy by paying unknown parties to use bots and lower licensing fees to Spotify, so that the song NOT LIKE US is recommended to users, with the aim of amplifying its spread and deceiving listeners about the song's popularity," said Drake's lawyer.

2. Apple Also Involved, But Not as a Respondent

Apple is also mentioned in the documents, although it is not listed as a defendant. It is explained that Apple devices inadvertently played a song with controversial lyrics. In the legal filing, it is outlined that when users attempted to play Drake's album CERTIFIED LOVER BOY, the digital assistant Siri instead played the song NOT LIKE US, which contains serious allegations against Drake regarding pedophilia.

Furthermore, the documents reveal that Drake has repeatedly attempted to communicate with UMG to resolve his issues. However, UMG has firmly refused to negotiate and continues to deny responsibility for the impact of its actions. This indicates an escalating tension between Drake and the management of the record label.

3. Response from Universal Music Group

In response to the claims made by Drake, Universal Music Group (UMG) issued an official statement to Variety (11/25). UMG stated that the alleged claims are baseless and untrue.

"The claim that UMG would act to harm its artists is inaccurate and very offensive. We adhere to the highest ethical principles in all marketing and promotional activities. This legal filing is not based on legitimate arguments and cannot change the fact that fans choose the songs they want to hear," said a UMG representative to Variety.

So, KLovers, what do you think? Write your comments below, okay? Don't forget to keep up with the latest news from KapanLagi. If not now, when?

(kpl/nol)

Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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