Making Proud, Single A. Nayaka Titled 'Orang Lain' Successfully Penetrates Southeast Asian Market

Kapanlagi.com - After being released two months ago, the song Orang Lain by A. Nayaka, collaborating with renowned Malaysian rapper/producer SonaOne and YHB Sleepsalot from Singapore, received an extraordinary response.

Fans from these three friendly countries responded on streaming platforms. In addition, the lyric video on YouTube is also widely played. Even on TikTok, it became popular through the #OrangLainChallenge, which is a challenge to do freestyle rap.

This TikTok challenge received positive responses, as evidenced by the participation of many parties, including renowned rappers from Malaysia, Singapore, and even the Philippines. Seeing this enthusiasm, Def Jam Malaysia and Def Jam Philippines decided to create a remix version of Orang Lain from both countries.

The remix version of Orang Lain from Malaysia even trended at number 17 in the music category on YouTube in Malaysia. Not only that, this song also made it to the best playlists on Spotify, such as Viral 50 Malaysia, Hot Hits Malaysia, Carta Malaysia 50, and even regional and international playlists like Beats n Rhymes.

The Filipino version of Orang Lain Remix is a collaboration between A. Nayaka, SonaOne, Fateeha, and Tiffany Lhei, which was released on July 8, 2021, while the Malaysian Remix version was released on July 23, 2021, where A. Nayaka collaborates with the legend Joe Flizzow, Yonnyboii, SonaOne, YHB Sleepsalot, SYA, Zynakal, Airliftz, and also SENNA.

1. Video Clip with Interesting Concept

(Credit: Special)

Not stopping there, after two remix versions were released, A.Nayaka together with SonaOne and YHB Sleepsalot also presents a Music Video (MV) with a very interesting concept.

In the midst of this pandemic condition, the three of them succeeded in creating an MV with a concept that was recorded independently in their respective residences.Watch their newly released music video on A.Nayaka's YouTube channel on July 29, 2021.

The song tells about how everyone can change and evolve to a new and better level of their own lives. This is a testimony and hope that Southeast Asian hip hop can be taken to a new level, which is more global, through cross-country collaborations.

His full name is Ariel Nayaka, this young rapper was born in Jakarta on August 2, 1994. His teenage years were spent in Houston, Texas, USA, where he started to be interested in hip-hop music. Although he used to be involved in the rock music scene, hip-hop became his place of anchorage until now.

A.Nayaka emerged in the rap and hip-hop music industry through the album Curriculum Vitae, which was released in 2016. Then in 2017, he released the mini album Colorblindflo which contains 6 songs titled Escape, Powder Pablo, and "Hunnid on Dash." His album titled Cadence Blue (2018) was nominated for Album of The Year at the Indonesia Music Awards 2018.

In 2019, A.Nayaka officially joined Def Jam South East Asia, one of the record labels under Universal Music Group specifically for the Southeast Asia region. Def Jam is a top hip-hop music label in the United States that houses renowned hip-hop musicians and rappers such as NAS, A Tribe Called Quest, Big Sean, and Kanye West.

(kpl/tdr)