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There are indeed many things that have changed and require even greater efforts since this pandemic began.
Kapanlagi.com - The hustle and bustle of the 17th Independence Day celebration coincided with the celebration of Indonesia's 75th Independence Day. Even though it was held virtually, the euphoria of the event organized by Liputan6 and media under the KapanLagi Youniverse (KLY) banner, truly captured attention.
One of them is the special performances by artists, such as Andien Aisyah and Kunto Aji, who not only performed their hits but also sang national songs. Their melodious voices even give goosebumps, so solemnly they sing those songs.
Opening the Music Festival at the 17th August event, Andien sang Sahabat Setia. After that, she continued with the song Indahnya Dunia. Andien also talked about independence. According to her, independence cannot be separated from a long process.
"I believe that process goes through ups and downs, we cannot always stand without falling, we cannot always stand tall without learning from our mistakes. And this song tells a story about a process," said Andien.
After that, Andien continued singing the songs Gemilang and Milikmu Selalu. Andien then closed her performance at the 17th August Music Festival with the national song Tanah Airku, which was so melodious.
Equally spine-chilling, Kunto Aji also closed the 17th August event by singing the national anthem, Indonesia Raya. Interestingly, Kunto Aji, who was only wearing a plain white shirt, sang the song a cappella.
Before that, Kunto Aji performed some of his hit songs, such as Rehat and Pilu. In addition to Kunto Aji and Andien, Selvi LIDA also enlivened the 17th August Music Festival with several songs, such as Selow, Kau Tak Pantas, Goyang Dua Jari, and Simalakama. Selvi Lida then closed her performance with the song Beraksi by KOTAK Band.
In addition to the Music Festival, the 17th August event presented various other interesting activities. One of them was the #MerdekakanSenyum Indonesia Hero Talk session. In this session, Andien Aisyah revealed that the meaning of independence for her is being able to see her children and family smile at home all the time.
Meanwhile, for environmental activist Dimas Bagus, independence means when he succeeds in showing his concern for the earth. In that conversation, Fiona Anjani Foebe, Head of ORAL CARE Marketing at Unilever Indonesia, was also present.
According to Fiona, since the beginning of the pandemic, Pepsodent has carried out various initiatives, including presenting the Special Red and White Edition Pepsodent with several special features in terms of content and packaging.
"This time, Pepsodent toothpaste is very unique, it comes in red and white color with added calcium, fluoride, and zinc to fight cavities." The packaging design depicts the smiling heroes from all over Indonesia, symbolizing the unity of the Indonesian nation. For the first time in Indonesia, Pepsodent Red and White Special Edition is available in plastic packaging where 100% of the cardboard packaging and tubes can be recycled," said Fiona.
In line with Fiona, Nurdiana Darus, Head of Corporate Affairs & Sustainability at Unilever Indonesia, revealed that besides reducing the use of plastic packaging by more than 100,000 tons and accelerating the use of recycled plastic, they also explained why Pepsodent is specifically focusing on scavengers this time.
As a solution, Unilever Indonesia through Pepsodent collaborates with the Indonesian Scavengers Association (IPI) and will donate 2.5% of the sales profit from Pepsodent Red and White Special Edition to support the health and welfare of scavengers and their families. In addition, Pepsodent also invites all Indonesian families to help create smiles for thousands of scavengers in various regions of Indonesia. The way to do it is by donating to kitabisa.com/merdekakansenyum until October 31, 2020.
Later on, the received donations will be doubled by Pepsodent! The collected assistance will be distributed in the form of health and hygiene packages, consisting of personal protective equipment such as cloth masks and boots, as well as hand sanitizers. Pepsodent products are also included to support their dental and oral health.
So, don't forget to participate in #MerdekakanSenyum Indonesia by donating together with Pepsodent!
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(adv/tmi)
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