Review of the Album Songs of Cemara (OST Musical of Keluarga Cemara): Warm, Full of Spirit, and Touching the Heart
Visinema released the album 'Songs of Cemara (OST Musical of Keluarga Cemara)'.
Kapanlagi.com - Visual appearance and branding have always been the key in the music industry, such as K-Pop for example. This time, the spotlight falls on the girl group no na, who chose a unique way to write their official name: all lowercase letters, with a space between 'no' and 'na'. Notice that it is not Nona, nona, No Na, or even NO NA, but consistently 'no na'.
no na was born under the label 88rising as a creative adaptation of the Indonesian word nona (miss). Instead of sticking together, they added a space to emphasize the two syllables. This method also makes it easier for international fans to pronounce, without losing the local feel that is the group's hallmark.
Writing in all lowercase has recently become a trend among idols. But actually, this is not a new thing; some Japanese artists have been doing this.
In addition to giving a minimalist and modern impression, lowercase also makes logos and promotional visuals look 'streamlined'. Other examples that have come before are aespa, izna, and most recently i-dle.
In the digital realm, just one letter can make a name difficult to detect in search engines or social media. Fans often complain when their idol's name is misspelled because for them, that is the identity and the simplest form of support. Additionally, official writing is also related to copyright and trademark protection.
Why use a space between 'no' and 'na'? According to the branding team, this space creates a visual pause similar to a beat in their music, inviting curiosity every time people read it. So, don’t be surprised if their logo looks more breathable compared to other group names.
With a writing style that is simple yet full of meaning, no na proves that details as small as letters and spaces can change the way we perceive a music brand. Let's continue to support no na by writing their name correctly!
(kpl/pit)
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Visinema released the album 'Songs of Cemara (OST Musical of Keluarga Cemara)'.
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