6 Facts about Clubhouse, the New Viral Social Media Platform Used by Public Figures

Kapanlagi.com - The number of social media platform users during this pandemic has drastically increased considering that most people choose to stay at home. Based on that fact, several large companies have started to innovate in order to present new social media platform options, such as Clubhouse.

Some of you may still be unfamiliar with this social media platform. However, since early February 2021, Clubhouse has gained popularity. One of the triggers was when Elon Musk held a live discussion session with his fans through the application. On that occasion, Elon discussed various random topics for 1.5 hours and was attended by around 5,000 viewers.

The question is, what kind of platform is Clubhouse? What makes it different from other popular social media platforms that came before? Check out the detailed review below.

1. Getting to Know Clubhouse

Photo Credit: Business Today

If Instagram is a photo and video-based social media, then Clubhouse is an audio-based social media. This means that users can upload conversations to each other on the platform. It must be admitted that this is a new innovation that has never existed before.

"Clubhouse is a new type of social product based on voice that allows people anywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world," reads the description on the official Clubhouse website.

2. Used by World Figures

The Clubhouse application was founded by Paul Davison and Rohan Seth in March 2020. According to CNBC, after a few months of release, Clubhouse had about 1500 users. Although the number is still small, its market valuation reached around US$ 100 million or equivalent to Rp 1.4 trillion.

Since its launch, the Clubhouse app has been used by a series of famous world figures. In addition to Elon Musk, it is noted that Mark Zuckerberg and Oprah Winfrey are also registered users.

3. Exclusive

Clubhouse also offers a special invitation concept for its potential users. This means that you can only register if you have received an invitation from someone who has been using the application for a longer time. Of course, this makes Clubhouse feel exclusive.

4. Specifically for iPhone Users

For now, the Clubhouse app can only be downloaded and used by iOS-based smartphone users, specifically iPhone and iPad users. However, as it is known, the number of Android users is also considerable.

However, according to rumors, the developers are currently developing an Android version of the Clubhouse app. There is still no official information about this news, but it could be good news for Android users who are eager to try the app.

5. Like a Podcast

Unlike mainstream social media platforms, you cannot upload photos or videos in the Clubhouse app. It only supports audio, where users can listen to live podcasts and allow listeners to participate. Not only can users be listeners, but they can also become speakers by starting their own conversation rooms.

Regarding the topics of conversation, there are no specific rules about what can and cannot be discussed. Users are free to discuss anything without exception.

6. Start Booming in Indonesia

credit: instagram.com/clubhouseindonesia

It turns out that some public figures in the country have started using the Clubhouse application, such as Joko Anwar, Ernest Prakarsa, Arief Muhammad, Chef Arnold, Rachel Vennya, Reza Arap Oktovian, and many others. So far, they mostly use Clubhouse to discuss interesting topics ranging from serious to light and relaxed.

Based on the gathered data, the most discussed topic by Clubhouse users in the country is about the film industry. Like the recent discussion held by Joko Anwar and Ernest Prakasa.

"After two days on Clubhouse Indonesia, there is one topic that is always visited by Indonesian audiences, which is the film industry. This industry can be said to be one of the most affected, especially those who focus on producing feature films. There has been a shift in the business model in this industry, with some major production houses that used to focus on cinemas, switching to Over-The-Top (OTT) platforms," wrote the Clubhouse community account on Instagram.

(kpl/gtr)