As a Shopee Live Creator, Juli Masesa Can Earn New Income by Recommending Local Products and MSMEs

Kapanlagi.com - There are many factors that make a creator successful. Usually, a creator's success is not only determined by how large their audience is, but also by how authentic and brave they are in showcasing their uniqueness.

One name that is currently stealing attention through her live streaming content is Juli Masesa. This 33-year-old woman is an influencer as well as a Shopee Live streamer. Her straightforward, educational speaking style, and willingness to explore trends give her a unique characteristic amidst fierce competition.

Moreover, “Masesa,” as she is affectionately called, is also a creator who supports diversity and provides a platform for local products and MSMEs, especially in the Fashion and Accessories category like Women's Bags. Masesa's journey is a tangible proof that creators can also be catalysts for the advancement of the local industry.

Juli Masesa, a Shopee Live creator who has joined since 2023, expressed, “Initially, I was interested in becoming a Shopee creator because it has a user-friendly system, attractive commissions, and a wide variety of products, especially from local brands.”

Masesa added, “I focus on the fashion category, and among all the products I often recommend, women's bags are the standout products in my content. I have also tried to join as a creator on several other platforms. However, this journey as a Shopee creator has had the most positive impact on my life.”

With an average of 300-500 viewers per live session, Masesa has successfully sold thousands of products in a single broadcast. This success not only contributes significantly to income but also improves the quality of life from various aspects.

“Clearly, Shopee Live has helped me and my family achieve financial stability, such as being able to have savings for the future, including education savings for the children. This also provides emotional satisfaction and pride in the results of hard work. I am increasingly motivated to continue innovating, developing, and creating various creative and beneficial content for the loyal audience,” added Masesa.

How Masesa Faces Challenges in the Digital World Through Courage and Uniqueness

Like many other creators, Masesa is not immune to the challenges of the digital world, which is often colored by criticism, high expectations, and tight competition. However, consistency, thorough preparation, and focus on expertise are the main keys for him.

Although it took time to reach this point of success, Masesa explains that the digital world is not just about sales, but also about sharing stories, conveying values, and building trust with the audience. Here are some strategies that can serve as inspiration:

1. Market Research Strategy and Direct Interaction

Creating up-to-date content on platforms like Shopee Live heavily relies on in-depth market research and understanding the audience's needs. Regularly, Masesa always monitors the latest trends in the fashion industry, especially in the women's bag category. The latest bag styles, trending colors, and the most current patterns or shapes. Besides bags, Masesa also recommends supporting accessories such as bag organizers, additional straps, and other bag care products.

Additionally, Masesa actively listens and interacts directly through the live chat feature on Shopee Live or by responding to comments on Shopee Video. Masesa also diligently studies the analytics data provided by Shopee, such as viewer count, engagement, and conversion rates, to analyze the types of content and the most popular products among the audience. By delving into and actively involving followers, both in content creation considerations and in selecting recommended products, Shopee Live sessions can become more relevant and targeted.

2. Promotion Techniques Through Personal and Connected Approaches

To create a space for the audience to feel closer and connected, Masesa often shares personal stories related to the use of the bags she promotes. She reveals why those bags are the right choice for her needs and lifestyle. Then, Masesa also enhances the excitement of her stories by offering special Shopee vouchers, such as vouchers with attractive offers or flash sales and special discounts, to increase the appeal and attention of the audience.

“This approach does not focus solely on sales, but on comfort. Don’t forget to mention the names of the viewers who actively comment or ask questions during the livestream session, in order to create a warmer atmosphere and connect emotionally. This is one of the efforts to make the audience feel that we are connected. I hope every recommendation I share can help my followers in finding the products they desire,” added Masesa.

3. Prioritizing Education and Creativity in Every Promotion

In the world of live streaming, creators often focus solely on discounts and revenue generated. However, providing educational content can also add value. Like Masesa, who fills every live streaming session with practical tips and interesting tricks. Starting from explanations on how to choose a bag that fits daily style and needs, maintaining bags to keep them durable and looking new, to how to mix and match bags with outfits.

This education packaged with creativity indirectly helps the audience gain valuable insights into the world of fashion, especially from someone they trust.

“The point is to dare to create trends and do something different. Every week, I also don't hesitate to try new content formats, such as storytelling, unboxing, or before-and-after videos. This keeps the content fresh and engaging for an audience that increasingly demands innovation. Additionally, seizing collaboration opportunities with trusted local brands, working with other creators, or co-hosting becomes an interesting way to reach a wider audience and bring new perspectives to the content," concluded Masesa.

Throughout 2024, more than 1 billion MSME products were sold through Shopee Live. In addition, the number of creators joining also increased by 50% with Shopee Live watched for over 735 million hours.

Aside from optimizing opportunities on Shopee Live, for you YouTube creators, don't forget it's time to take advantage of YouTube Shopping Affiliates! A special collaboration program between YouTube and Shopee to earn additional income by embedding affiliate product links in your YouTube video content.

Find more information at https://shopee.co.id/m/youtube-shopping. Don't forget to download the Shopee app for free from the App Store or Google Play and activate ShopeePay immediately.

(kly/tmi)