Success Together with Shopee, This is the Innovation Presented by Morris Parfume and Bio Beauty

Kapanlagi.com - Success is not a matter of chance, but a reflection of unwavering determination, the courage to innovate, and the spirit to keep moving forward. Especially in the fierce competition of the ever-evolving beauty industry. However, amidst all this, Morris Parfume and Bio Beauty Lab have proven themselves as pioneers with their inspiring story.

With intelligent adaptation to changes and leveraging various programs and features of Shopee, these two local brands have successfully maintained a special place in the hearts of perfume and skincare lovers in Indonesia. So, what has their journey been like to reach this point?

1. Morris Parfume Strategy: Transforming Aroma into Identity

Morris Parfume

Facing increasingly tight business competition, especially in the local perfume segment, every brand is required to continuously enhance its competitiveness. Morris Parfume, as a local perfume brand that has been present since 2007, consistently creates innovations that not only maintain its position in the market but also inspire consumers. With a commitment to delivering high-quality local products that remain affordable, Morris Parfume continues to innovate so that each of its products can reflect the identity and personality of its users.

Olivia Regina, CEO of Morris Parfume, said, “Every personality has a story, and Morris wants to play a role in helping to tell the stories of its users through aroma. Of course, this journey is not as easy as flipping your hand. Therefore, consistency and adaptation have become the keys to our success to this day. Starting sales in cosmetic stores, until finally in 2017 we began to utilize online networks through the Shopee platform. Even when e-commerce was not as big as it is now, we had already chosen Shopee as our main platform for selling. The journey with Shopee has introduced us to a variety of twin date campaigns, various attractive promotions, the Shopee Choose Local campaign, as well as interactive features like Shopee Live and Shopee Video. These programs and features have also helped us improve the sales performance of Morris Parfume.”

Together with the Shopee Live and Shopee Video features, Morris has successfully built closer interactions with customers. Through consistently live streaming for 18-20 hours every day, Morris has managed to increase engagement and direct interaction with the audience. To date, more than 40% of total orders for Morris Parfume products come from Shopee Live. Additionally, Shopee Video has also become a platform to highlight the uniqueness of its product scents, providing inspiration for potential users in choosing perfumes that match their personalities. Even through the comments feature, Shopee Video has become a place to share trends and information about Morris Parfume products.

As we approach the holiday season, enjoy the excitement of Shopee Live from the official Morris Parfume account! In addition to attractive promotions and discounts of up to 70%, there are also bundling offers for favorite products. Don't miss the recommendations for Morris's best-selling products that can inspire gifts or hampers for the New Year, such as the Travel Edition, as well as the best-selling Black Edition and Frosted Edition.

2. Bio Beauty Lab: Local Skincare Innovation Through Natural Ingredients and Technology

Bio Beauty Lab

On the other hand, the local skincare industry continues to show rapid development. Bio Beauty Lab, a local beauty brand, has successfully caught attention with its unique concept that combines Science and Natural Ingredients. The production is done locally, involving 500 employees from various divisions, upholding international standards in its processes. To ensure maximum product quality, each Bio Beauty Lab product also undergoes a long research and testing process, averaging 12 to 18 months. Each product produced must also go through a testing phase by respondents selected based on specific skin types and issues. The results of this testing are to ensure that Bio Beauty Lab's formula can address their skin problems and provide effective effects for the skin.

Not only excelling in product quality, this skincare brand known for its serums also continues to innovate in its marketing strategies. To expand its market reach, Bio Beauty Lab decided to join Shopee and adopted interactive features such as Shopee Live in mid-2023. This step has proven to have a significant impact on their sales, with Bio Beauty Lab's sales contribution on Shopee Live reaching 31% of total sales. In fact, this increase was even more pronounced during major campaign moments like the 12.12 Big Sale yesterday. Sales from Bio Beauty Lab through Shopee Live recorded a surge of up to 20 times compared to regular days.

“Of course, we would like to thank Shopee for providing space for local business actors and MSMEs to continue to grow. We are also striving to keep investing in campaign programs and Shopee features to expand our market. The Shopee Live feature, for example, not only provides the opportunity to increase engagement but also makes it easier for us to educate about each Bio Beauty Lab product. It feels great to be able to communicate directly, answer questions, and provide useful tips related to skin issues. Especially as we approach the end of the year celebrations, it is our opportunity to help them find the best solutions for their skin needs. We even launched a special package, the Potent Brightening Kit, which includes Glycolic Cleanser, Luxurious Facial Oil, and Potent C Power Serum, perfect as a gift for loved ones. Don’t miss the 99K discount promo specifically for Bio Beauty Lab products, both serum and cleanser. There are also discounts of up to 50% and other special year-end promotions!” said Asri Puji Utami, Product Management of Bio Beauty Lab.

The success story of Bio Beauty Lab and Morris Parfume is proof that the proper utilization of technology and digital ecosystems is an important strategy to strengthen competitiveness while enhancing attractiveness amidst the rapid development of the industry. More than just an e-commerce platform, Shopee has become a strategic partner for businesses looking to grow and develop.

Discover a variety of information about the best beauty and personal care products from local brands and MSMEs only on Shopee! Also visit the official Shopee website or download the app now from Google Play Store and App Store for a convenient and enjoyable shopping experience.

(kpl/glo)