Becoming the Favorite Choice for Users at the End of 2024, ShopeeFood Cheap Checkout Grows Up to 2x

Kapanlagi.com - ShopeeFood consistently presents innovations and programs with a positive impact on the long-term growth of partners within the ecosystem throughout 2024. As an effort to continuously balance and enhance user enthusiasm, ShopeeFood presents the Cheap Checkout campaign.

This campaign is designed to provide an easy and economical online food ordering shopping experience for users while simultaneously increasing sales and exposure for merchants, especially MSME players. In recent years, most of the public has followed the developments in the digital world and shifted to the online realm, particularly in the online food ordering industry.

In line with the research conducted by Statista in its report titled Online Food Delivery: Market Data & Analysis, which states that food delivery services in Indonesia have experienced significant growth in recent years and are projected to continue growing by 14.48% per year until 2029.

Head of Business Development ShopeeFood Indonesia, Rizkyandi Ramadhan, stated, "This Cheap Checkout campaign is a response to the increasingly diverse needs of the community in fulfilling their culinary needs, therefore we present a curated menu of varied culinary options at affordable prices, starting from 20 thousand rupiah including shipping costs. We are also collaborating with Mursid to further enliven this campaign."

The collaboration between ShopeeFood and Mursid is expected to introduce ShopeeFood Cheap Checkout in a more interesting and enjoyable way for the public to take advantage of all the promotions from this campaign.

ShopeeFood Cheap Checkout Becomes the Favorite Choice for Users

As a part of people's daily lives, ShopeeFood continues to strive to be a reliable option for users, especially in food delivery services by presenting continuous innovations. Through the ShopeeFood Cheap Checkout campaign, users can enjoy satisfying meals with a variety of menu options, with prices starting from Rp20,000 including delivery fees.

This innovation of ShopeeFood Cheap Checkout has successfully captured users' hearts and has proven to be the favorite choice for users at the end of 2024. The number of purchases through ShopeeFood Cheap Checkout also doubled in December compared to when it was first launched in early September.

This innovation has also provided maximum benefits for users, where by using ShopeeFood Cheap Checkout, users have saved expenditures totaling billions of rupiah. Since its launch in September and accompanying users in various moments, here are some interesting facts and findings from ShopeeFood Cheap Checkout:

• 4 million menus can be ordered through the ShopeeFood Cheap Checkout program.
• Users' favorite menus that are most frequently ordered: Chicken Rice, Noodles, Fried Rice, Chicken Porridge, Padang Rice, and Kebab.
• Lunch time (11:00-12:00) and dinner time (18:00-19:00) are the favorite times to order through ShopeeFood Cheap Checkout.

Positive Impact of ShopeeFood Cheap Checkout for Merchants

In addition to being a reliable option for users, ShopeeFood also consistently serves as a platform for merchants to continuously develop their businesses by presenting technological innovations and a variety of programs. The presence of the ShopeeFood Affordable Checkout campaign has a significant impact on merchant sales with an increase in transactions during the campaign period.

This impact is felt by the owner of Unique Chicken, Boby Ardiansyah, “I am happy to be part of the Affordable Checkout campaign and also other ShopeeFood programs that we consistently follow, resulting in our sales increasing up to 6 times compared to before this campaign. With ShopeeFood, managing a business is also more practical and easier with the innovations offered in the Shopee Partner app.”

Appreciation for the ShopeeFood Affordable Checkout also comes from the CEO of Ngedagging, Robert Peter Rajimin, who stated that his sales experienced a significant increase through the campaign program presented by ShopeeFood.

According to Robert, “Ngedagging always welcomes campaigns and programs offered by ShopeeFood enthusiastically. With the latest ShopeeFood Affordable Checkout, our sales increase is beyond expectations, this is a very good achievement for our business. We always look forward to innovations from ShopeeFood in the future to continue developing our merchant business."

“Since its launch a few months ago, there have been positive figures recorded in terms of increased sales, users, and merchant participation in the ShopeeFood Affordable Checkout campaign. Of course, this further motivates ShopeeFood to continue innovating in efforts to provide the best for all users within our ecosystem, namely users, merchants, and driver partners," concluded Rizkyandi.

(kly/tmi)