Present the Unique Fragrance of Indonesia with Shopee, Here's the Journey of the Local Perfume Brand Evangeline

Kapanlagi.com - Driven by increasingly creative and relevant local product innovations to market needs, the beauty industry in Indonesia continues to show rapid development. One prominent segment is perfume, where more and more local brands are successfully creating quality products to compete with international perfume brands.

One local perfume brand that has captured public attention is Evangeline. Founded in 2008, Evangeline began selling its products from department stores and supermarkets. Since then, Evangeline has started to transform into the perfume industry. Together with Shopee, Evangeline has now successfully become one of the local perfume brands that has broken the stigma about the quality of local perfumes that were once looked down upon.

Jimmy Liong, the owner of Evangeline, said, “Evangeline comes with a vision and mission as a perfume brand that presents high-quality aromas to be enjoyed by all circles and become part of the identity of its users. Each bottle of Evangeline contains a story waiting to be told, connecting each aroma with special moments in their lives.

Our current success in reaching more users is certainly inseparable from the role of Shopee, which has greatly helped us build brand awareness and expand market reach. In addition, we also consistently provide the best shopping experience through various initiatives and programs, a series of shopping campaign festivals, and interactive features such as Shopee Live and Shopee Video.”

Evangeline's Digital Transformation: Reach a Wider Market Through Shopee

A major transformation for Evangeline began in 2017 when this local perfume brand joined Shopee. By utilizing the digital ecosystem provided by Shopee, Evangeline has been able to expand their market to reach the far corners of Indonesia, while simultaneously enhancing the shopping experience for customers through various interactive features of Shopee.

Since its presence on Shopee, Evangeline has successfully launched a variety of Evangeline Premium Eau De Parfum that have captured the hearts of consumers, including Black Vanilla, White Musk, Baby Powder, and Black Sakura, which are always in high demand among local perfume lovers. Each variant of Evangeline's perfume is designed to deliver premium quality at an affordable price. Evangeline continues to innovate in presenting aromas that are relevant to global trends.

The production process of Evangeline's perfumes is fully conducted domestically, using high-quality raw materials processed according to the standards of the Food and Drug Monitoring Agency (BPOM), halal, and in accordance with GMP (Good Manufacturing Practice) guidelines. Evangeline's success in the local perfume market has also opened job opportunities for the surrounding community and supported the local economy.

Joining Shopee has been a strategic step that brings Evangeline to attract more consumer attention. "Shopping campaign festivals, such as Shopee Big Ramadan Sale, Shopee 9.9 Super Shopping Day, Shopee 11.11 Big Sale, and Shopee 12.12 Birthday Sale, always provide a bigger stage for our products to be recognized by more consumers," he added.

"Not only the campaign programs, but other features and programs available in the Shopee Seller Centre also contribute to helping Evangeline manage and optimize the Evangeline online store more effectively," added Jimmy Liong.

Evangeline Builds Customer Engagement Through Shopee Live and Shopee Video

Being astute in following the increasingly dynamic shopping trends, Evangeline began to utilize the interactive feature of Shopee Live since 2023 as one of its strategic sales channels. Evangeline sees a great potential to boost sales through a more personal interactive shopping experience via live streaming channels.

Through Shopee Live, Evangeline can reach a wider audience more efficiently while also introducing Evangeline products in a more holistic manner. Shopee Live has played a strategic role in building customer trust, as it allows consumers to get closer to the brand and understand the quality of the products offered.

“After almost two years of optimizing the Shopee Live feature, Evangeline has managed to record a threefold increase in sales through Shopee Live compared to when we first utilized the Shopee Live feature. This surge happened thanks to a combination of consistently engaging content and leveraging the momentum of twin date shopping campaign festivals,” explained Jimmy Liong.

To create engaging Live content, Evangeline conducts in-depth market research to understand audience trends and preferences. Through this process, Evangeline strives to present relevant Live content ideas for its loyal consumers.

Evangeline's content is also always tailored to Shopee's major campaigns, such as during Ramadan and the year-end shopping festival. During the live streaming sessions, Evangeline actively provides educational content such as "Tips for Caring for and Storing Perfume" and also offers special discounts that are only valid during the live streaming sessions.

In addition to Shopee Live, Evangeline also utilizes Shopee Video, which allows them to create dynamic and engaging short video content, in line with current media consumption trends. With this format, Evangeline can effectively convey brand stories and values in a short duration, such as through lifestyle inspiration content or perfume usage tips.

Seeing the rapidly growing local perfume industry, Evangeline is optimistic that by 2025, the local perfume industry will continue to thrive. The uniqueness of local perfume aromas that match customers' personalities is key to winning customers' hearts.

“In the future, we also hope that Shopee can always be a true partner for local brands like us to continue to grow and optimize the various opportunities presented through Shopee's inclusive and integrated digital ecosystem,” concluded Jimmy Liong.

(kly/tmi)