Kapanlagi.com - Successfully captivating the hearts of renowned creators and brands, the #NgeDealYuk 12.12 event, which just took place from December 3-8, 2024, at Lippo Mall Puri, Jakarta, was full of interaction and created new opportunities and collaboration spaces. This collaboration program between Shopee and YouTube Shopping, initiated by Starhits, became a platform to strengthen the strategic partnership between brands and creators, while also opening up significant opportunities to increase sales and transactions in welcoming the 12.12 shopping festival campaign.
More than 20 leading brands from FMCG, lifestyle, and beauty categories, along with 200 YouTube creators, with followers ranging from 100,000 to over 1 million subscribers, enlivened the #NgeDealYuk 12.12. Not only did this event serve as a meeting place for creators and Shopee Sellers, but it also provided space for brands to enhance brand awareness and present their products to relevant creators from various categories.
YouTube Shopping itself is the latest innovation program from YouTube that collaborates with Shopee to provide opportunities for creators to promote products through videos on YouTube and earn additional commissions. This program allows creators to embed links to products sold on Shopee within their YouTube videos, making them accessible to viewers and subscribers.
At the #NgeDealYuk 12.12 event, attending content creators had the opportunity to create content and promote products directly on-site. By utilizing YouTube Shopping features, creators could demonstrate how the products could be used and direct viewers to visit the products on Shopee through the embedded links.
Each day during the event, attending creators could create promotional videos in a designated area, using products from participating brands. Brands such as Freemir Official, Advan, Robot Official, Libby Baby, and Bioaqua Officials, along with many other brands, took advantage of this opportunity to introduce their products directly to visitors through the attending creators.
Each creator showcased their creativity by demonstrating the products, showing how they could be used in everyday life, creating an emotional connection between the audience and the brand. The synergy between content creativity and YouTube Shopping features indirectly creates a more interactive shopping experience that can influence purchasing decisions.
The #NgeDealYuk event also offered various facilities and engaging activities that not only pampered the involved content creators and brands but also provided significant benefits for the attending visitors.
Moreover, the #NgeDealYuk program aims to maximize the potential collaboration between brands and creators in the digital era. This program provides a platform to build mutually beneficial relationships, develop market potential, and offer a more engaging and interactive shopping experience for audiences in Indonesia within the YouTube Shopping ecosystem.
(kly/tmi)
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