Despite the Covid-19 Pandemic Not Subsiding, This Influencer Successfully Presents Low-Calorie Cuisine

Kapanlagi.com - Many Small and Medium Enterprises (SMEs) find it difficult to face their businesses that are struggling to grow, especially during the pandemic. However, there are still ways to take advantage of business development opportunities even when challenged by a pandemic that has not completely subsided.

The success of turning pandemic challenges into promising business opportunities is at least reflected in the business conducted by influencer Richard Theodere. This young graduate from Bina Nusantara University (Binus) Alam Sutera has successfully developed a contemporary culinary business with his two friends, Renaldo Akhira and Muh Faraz Nazari, named Summer Minibar.

Currently, they already have more than 50 branches throughout Indonesia within 2 years since they first opened their business. The story began when Richard decided to resign as an employee in a company and start his own business with the hope of achieving a better life.

1. Starting a Business

Building this business at the beginning was not easy, one of which was educating and building product awareness among consumers in a market that was not yet too concerned about low-calorie and healthy products. Through Summer Minibar, Richard Thedore wants to introduce and serve low-calorie drinks and food options that can be the main choice for customers who want to eat healthy, low-calorie, and affordable.

"So that consumers don't have to worry about consuming our products regularly," said Richard in a press release received on Monday (25/10).

"Summer Minibar focuses on a business with small opex and capex. We focus on creating a GRAB & GO concept that can maximize sales or revenue by maximizing all online and offline sales channels," he continued.

In addition, he also mentioned that the operational costs are relatively low budget. With a booth concept measuring 3 x 2.2 or 4 x 2.2 meters, Summer Minibar can record sales of millions of sorbets per day with 50 branches capacity.

"This number is a comparison to our one-year rent, one month rent for other competitor brands." So we have won in terms of cost for the investment (Capex). With 1 outlet reaching sales of 120 - 250 million per month," he concluded.

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(kpl/irf/lmp)