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Kapanlagi.com - “Why doesn't the pandemic go away?”
This question definitely represents your current feelings. Not being able to go anywhere for a year and having to adapt to various new lifestyles makes life feel empty. The condition that has not improved often causes excessive anxiety and fear. Facing situations like this, supporting and strengthening each other is very necessary even though we are far apart. The goal, of course, is to provide encouragement and optimism that everything will be fine as long as you are willing to patiently wait.
There are many ways to support and inspire each other. Even at home, it is not an obstacle to collaborate and provide creative entertainment. Do you believe that music can have magical power, which is to provide positive energy and optimism for listeners during the pandemic? This is the proof!
The pandemic indeed has a domino effect, not only in terms of health but also the economy. But now is the time to rise and stay positive thinking in facing these conditions. This inspiring message is what Sasa Melezatkan is trying to convey! so that society can remain resilient in facing the current situation.
“For us, Sasa is a form of happiness and hope. The pandemic has turned happiness and hope into resignation towards the current situation. We believe that all humans are essentially resilient, intelligent, and able to face all challenges. As long as we are united regardless of nationality, without distinguishing the roles of women and men, race, and also religion, we can definitely get through all of this. The storm will surely pass. Sasa is part of the world, the world is Sasa. As a leader in the food and seasoning company from Indonesia, the song Sasa to the World is our sincere contribution to everyone. Good Speed #HappinessIsSasa," said CEO of PT Sasa Inti, Dr. Rudolf Tjandra.
What's cool is that they convey this message through a cool jingle that is not only intended for the Indonesian community, but also to various parts of the world. Yup, through the jingle titled Sasa To The World, there are many positive messages that can make you regain your spirit and optimism!
Not half-hearted, this jingle Sasa To The World collaborates with one of the famous music groups in the country, namely HIVI! This collaboration itself is part of Sasa's global CSR, working with people from various parts of the world. The goal is to provide inspiration and hope to the world in the midst of a pandemic like now.
True to their characteristic, the jingle has a comfortable eargasm melody. Not only that, the lyrics also contain meaningful messages. For those of you who miss the old times, just enjoy the current situation and surely stay happy because everything will be fine.
Not only that, this jingle is also packaged with a colorful music video. The HIVI! members are wearing colorful outfits that represent the spirit of spreading joy. The background is made with the concept of nature, amusement parks, and enjoying delicious meals that can spread happiness when watching it. Full of positive spirit, right!
PT Sasa Inti also continues to invite the community to see this pandemic as a challenge that can be solved. This is in line with Sasa's commitment to contribute to a noble goal, which is to add and strengthen Sasa products with nutrients, vitamins, and minerals that can still maintain their content even after going through the cooking process for Indonesia and the world.
This is also an initial step that invites us to see the pandemic as a problem that makes us give up and lose. However, it is also important to appreciate those who continue to maintain their optimism and keep fighting, striving, according to their abilities and fields.
Come on, it's time to cultivate your optimism starting with listening to the jingle Sasa To The World, KLovers!
(kpl/wri)
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