Don't Just Stalk Your Ex, Support Businesses on Instagram with Ad Settings

Kapanlagi.com - Instagram is indeed the preferred social media of the current generation. But, how far have you utilized the features available on this social media platform? Don't just use it for stalking your ex, Instagram can also support your business to make more profit!

In addition to aesthetic feed posts and interesting Instagram Stories, also utilize the advertising settings on Instagram to reach a wider target audience. Check out some secrets here, let's go!

Learn What Features Can Be Utilized for Advertising Settings

Most beginners stop at creating a profile and uploading photos or videos promoting their products and services. However, there is an important feature that can increase the interest of Instagram users, which is activating the Ads feature.

This Instagram feature is specifically used to place ads on the social media platform. There are three formats to choose from, one of which is Photo Ads. The display is similar to a regular photo post, but it is equipped with a Sponsor label above the photo and a Learn More button in the bottom right corner of the photo.

There are also Video Ads that are similar to Photo Ads but in video format, and Carousel Ads that display multiple photos that can be swiped. These three ad formats will automatically appear when scrolling down the timeline. In addition, you can also share ad posts directly to stories, which are said to be a more effective promotional media.

Determine Audience, Placement, and Budget

Before posting eye-catching ad content, first determine the target audience. Conduct proper research, for example, for anti-aging skincare products, the target audience would be women over 35 who still want to maintain a youthful appearance. Another way is to check similar businesses and see how they present their concepts, but it's better not to copy them to avoid being labeled as plagiarized.

Setting up Instagram Ads is not difficult to learn, one of which is to place it on the Home or Story, just check the box. Also, pay attention to the budget for advertising on Instagram Ads, which sets the cost at Rp25,000 for 1 day. Of course, the more funds allocated, the more effective it will be in increasing awareness among Instagram users.

Learn to Create Good Storytelling to Make Ads Attractive

Compared to other social media, Instagram leans more towards visual content in the form of photos and videos rather than text. To make ads appealing to the audience, first learn how to create natural storytelling.

Start by conducting research to understand what kind of content is most liked on Instagram, such as testimonials or product reviews, and creating tutorials. Create content in a format that doesn't look like an advertisement, so it can attract anyone who sees it.

For business owners whose majority of customers are aged 18 to 34, Instagram can be an effective medium for advertising and gaining profits. Interested in trying it? It's time to learn more about digital business by joining DANA Bisnis! By registering your business in DANA Bisnis, there is an opportunity to learn digital marketing for free from the experts in the field.

In addition, DANA Bisnis can also be an alternative for contactless payment. Just send the payment link to the customer, click on the link, and the buyer can complete the payment conveniently and quickly.
Let's learn more about advertising on Instagram by watching the Youtube video DANA here.

(adv/eth/wri)