Dyson Launches Dyson Supersonic Professional Edition Hair Dryer, Featuring a Lineup of Famous Hairstylists from Local and International

Kapanlagi.com - Dyson has just made a new breakthrough by introducing the Dyson Supersonic(TM) Professional Edition hair dryer to the Indonesian market. At the launch event, a lineup of professional hair stylists from all over Indonesia were also present.

Some of them also had the opportunity to try the Dyson Supersonic(TM) Professional Edition hair dryer on stage. One of them is Rey Nathanael, a celebrity stylist who presented three cool hairstyles using the Dyson Supersonic(TM) Professional Edition hair dryer.

What are the creations of Rey's cool hairstyles? Check out the results below..

1. Rey Nathanael's Presentation

Rey Nathanael, celebrity stylist (Photo Credit: Personal Documentation)

Rey Nathanael showcased three hairstyles in his presentation, named 'The Stoic', 'The Rebel', and 'The Bunny'. Rey explained that his inspiration for the runway looks came from extraordinary versatility and the advanced technology of the Dyson Supersonic(TM) Professional Edition hair dryer. This machine allows him to easily style various types of hair and quickly create different hairstyles with just one tool.

"One way I invest in and commit to my clients is by using good hair care technology. I also often advise my clients on the importance of maintaining hair health. Without good hair health, consistently having beautiful hairstyles can be a challenge. The Dyson Supersonic(TM) Professional Edition hair dryer with Intelligent Temperature Control feature provides me and my clients with convenience during the drying and styling process. Even when styling the most technically challenging hairstyles," said Rey.

Dyson has launched the Dyson Supersonic(TM) Professional Edition hair dryer in Indonesia. Attended by professional hair stylists from all over Indonesia, three leading professional hair stylists showcased the latest Dyson technology through live demonstrations on stage, followed by a runway show featuring various inspiring and trendy hairstyles.

2. Lie Kuang Presentation

Lie Kuang, top hair stylist in Indonesia (Credit Photo: Personal Documentation)

In addition to Rey, Dyson also collaborates with other top Indonesian hair stylists, Lie Kuang. With a career spanning since 1994 in the hair industry, Lie Kuang also shares his experience with Dyson hair care technology. On that occasion, Lie Kuang showcased 3 different hairstyles, namely 'Cybernetic Wave', 'Superstruct Ponytail', and 'Dystopian Shag'.

"The Dyson Supersonic(TM) Professional Edition hair dryer is truly a new breakthrough in my opinion. The first thing that impressed me is how balanced the Dyson Supersonic Professional Edition hair dryer is. Because the lightweight motor is located in the handle, I don't experience the arm pain that I usually get from heavy conventional hair dryers. Secondly, the professional features, such as the removable filter cover and longer cable, are perfect adaptations that make the Dyson Supersonic hair dryer ideal for salon use," said Lie Kuang.

3. Bring in Singaporean Hairstylist

Eri Su, Singaporean hairstylist (Credit Photo: Personal Documentation)

Not only two leading hair stylists from Indonesia, Dyson also invited Eri Su, a celebrity hairstylist from Singapore who has experience in using the Dyson Supersonic(TM) Professional Edition hair dryer. The hairstyles she showcased on that occasion were 'Modern Classic', 'Sleek Chic', and 'Finger Waves'.

"The Dyson Supersonic Professional Edition hair dryer is a practical tool that is a must-have for me. Its balanced design when used and strong airflow, combined with the professional concentrator, provide me with a level of comfort and precision in styling hair that cannot be provided by other tools," said Eri Su.

4. Exclusive Dyson Partnership

Alongside the runway and live demonstrations, Dyson also announced their exclusive salon partnership, which allows professional hair stylists throughout Indonesia to use the latest Dyson hair care technology such as the Dyson Supersonic(TM) Professional Edition hair dryer and enjoy various exclusive benefits.

As a result of decades of research on hair and collaboration with professional hair stylists, the Dyson Supersonic(TM) Professional Edition hair dryer is designed to address several fundamental issues with conventional hair dryers and is specifically designed to meet the needs of professional hair stylists.

"In addition to patented technologies such as the Dyson Hyperdymium motor and Intelligent Temperature Control technology, we have introduced a redesigned filter that can be washed and designed to work harder for the Dyson Supersonic(TM) Professional Edition hair dryer. This filter will last up to six times longer before it needs cleaning, making it suitable for professional salon environments," said John McGarva, Dyson Head of Hair Care Design Engineering.

The Dyson Supersonic(TM) Professional Edition hair dryer is now available for professional hair stylists and salons in Indonesia. Each purchase includes the Professional Concentrator, Smoothing Nozzle, redesigned Diffuser, and Gentle Air accessories.

(kpl/gtr)