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Kapanlagi.com - Tourism is the sector most affected by the pandemic. Many have lost their jobs, including Satria Efendi who became a victim of layoffs from one of the 5-star hotels in Medan.
After trying to work in several places, the support of his wife encouraged him to open a culinary business. In an interesting conversation with the ManisdanSedap.com team, Satria shared the challenges and long philosophy in pioneering Sky Patisserie.
Choosing a name for a brand can be easy or difficult. It's not just about being easily recognized by consumers, but also having a profound meaning.
Not wanting to name his culinary business randomly, Satria was inspired by his habit of gazing at the sky every afternoon. "The name is a prayer. I used the name of a high sky as high as my dreams, a sky as big as I want Sky Patisserie to grow, and a beautiful sky like the products I will produce," he explained.
With full support from his wife, Satria uses his skills and experience working in one of the 5-star hotels in Medan to create various menus. Starting from brownies, cupcakes, and custom cakes, he also plans to launch new products such as choux and cookies.
Realizing the tight competition in the culinary industry in big cities, Satria prioritizes the use of premium quality ingredients. "The products that come out can always be guaranteed consistent because everything goes through my own hands," he added briefly.
Carrying a profound meaning behind its name, Satria has set his hopes as high as the sky. In growing Sky Patisserie, he wants to be able to make customers happy with the best products, create job opportunities, and make it one of the best patisseries in Medan.
To achieve that dream, Satria faces various challenges. In addition to the limited equipment and production space, she does everything herself. "Starting from shopping for ingredients, production, delivery, marketing, and posting on all social media, I handle everything myself because I haven't been able to hire anyone," she explained.
Not to mention the difficulty of entering the market and finding buyers, luckily there is ManisdanSedap.com. Being part of KLY (KapanLagi Youniverse) as a Digital Media Network, which also oversees Liputan6.com, Merdeka.com, KapanLagi.com, Dream.co.id, Brilio.id, Fimela.com, Bola.com, Bola.net, and Otosia.com, this platform helps culinary enthusiasts find PO menus from various regions in Indonesia.
In addition, it also supports SME owners by becoming a 'showcase' that displays their products. By installing a purchase feature that directly leads to the seller's WhatsApp number, buyers can interact directly with the seller and make separate transactions from the platform. Never giving up no matter what the conditions are, join ManisdanSedap.com to boost the sales of your flagship products!
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