Inspirational! This is the Story of Local Drink Creations by Stuja Coffee and Shopee

Kapanlagi.com - Shopee's commitment to supporting the development of business for entrepreneurs continues to be improved, including at its 6th anniversary. One of them is by bringing excitement to the end of the year in the 12.12 Birthday Sale campaign. As part of this year's 12.12 campaign, Shopee presents an event entitled "Local Product Creations in the Modern Era" by inviting three local entrepreneurs.

Together with DITTOPERCUSSION (Owner of Stuja Coffee), Galih Ruslan (Owner of Kylafood), and Giovanno Warli (Owner of Dekornata), this event discusses innovation and creation, ranging from product variations to packaging, that they do to introduce Indonesian products to be more popular among the public.

Indonesia is a country with diverse cultures, ranging from culinary diversity to archipelago crafts. This cultural diversity is not only a characteristic of the nation, but also its own inspiration for entrepreneurs to engage in business and create with local products that have cultural value.

However, with the changing times and the needs of society that continue to develop, they are required to follow trends by making various innovations and breakthroughs, ranging from product and packaging modernization, business strategies, to marketing digitization.

The same goes for the three representatives of Shopee's local entrepreneurs who have implemented strategies to adapt in the digital age, changing lifestyles, and the needs of society. Let's take a look at the journey of product creation and strategies carried out by Stuja Coffee.

Local milk coffee creations and trendy drinks from DITTOPERCUSSION and Stuja Coffee

As a coffee lover, DITTOPERCUSSION sees the potential of the ongoing trend of milk coffee that is sought after by the public. With a unique theme, he established Stuja Coffee in 2019 as a coffee shop and other trendy drinks with an environmentally friendly concept. All Stuja products are packaged without using plastic, but using glass bottles that customers can bring back for recycling or drink refills.

However, realizing that not everyone likes coffee, Stuja Coffee creates product creations and innovates by releasing local non-coffee drink versions, such as Ginger Milk, Lemongrass Tea, Taro, and Green Tea. For marketing purposes, DITTOPERCUSSION also entrusted Shopee when they wanted to expand their online market during the pandemic, which required Stuja Coffee shops to limit their activities. Together with Shopee, now Stuja Coffee products can be easily enjoyed by the community without the need to leave the house.

DITTOPERCUSSION, the owner of Stuja Coffee, said, "Entrepreneurs are professionals who should never stop creating and innovating, especially for local products with extraordinary potential. Through today's event, I and other local entrepreneurs want to show the wider community that local creations and products of our own nation are not inferior and are highly sought after. So this moment can also be a motivation for those who want to start a business so they don't have to worry about their products not being liked by the public. Especially with all the features that Shopee has, which will not only strengthen local products in our own country but also penetrate the global market."

Still in the excitement of the Shopee 12.12 Birthday Sale campaign, users can find a variety of products from various brand partners and local entrepreneurs and enjoy attractive offers, such as Plant ShopeePay 12, Free Shipping XTRA More, and Guaranteed 50% Discount. Users can also watch special performances from TOMORROW X TOGETHER and other famous guest stars on the peak day of the campaign, December 12th, only on the Shopee 12.12 Birthday Sale TV Show. Don't forget to activate and use ShopeePay as a safe and convenient payment method for your shopping experience!

For more information about the Shopee 12.12 Birthday Sale campaign, click here. Download the Shopee app for free through the App Store or Google Play.

(kly/tmi)