Keep Hair Young to Boost Confidence, Here's How to Take Care of It

Kapanlagi.com - Ellips as the pioneer of hair vitamins in Indonesia since 2005 launched the #RambutTetapMuda campaign with the aim of increasing awareness of the importance of hair care, along with taking care of the skin. This campaign aims not only to maintain the physical health of the hair but also to pay attention to its psychological impact, such as boosting self-confidence.

The "Ellips Hair Vitamin Moroccan Series" product range is Ellips' commitment to maintaining the health and beauty of Indonesian women's hair. Like the skin, hair also undergoes aging processes and risks of damage due to various factors such as the use of styling tools and exposure to UV rays.

"Caring for and maintaining hair is not only for maintaining health, but also has psychological impacts such as self-confidence," said Lidwina Natalia, Head of Marketing Home & Personal Care, Kino in the Setiabudi area, South Jakarta, on Wednesday (20/3/2024).

Although important, only 41% of Indonesian women aged 15-39 use hair vitamins according to Ellips' internal research. The majority of those who do not use hair vitamins consider that their hair does not require special treatment. Therefore, this campaign aims to provide education about the importance of hair care.

"This campaign is also evidence of Ellips' commitment to continuously provide our best innovations in maintaining the health of Indonesian women's hair," she said.

1. Limited Public Knowledge

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Dr. Nevristia Pratama, a Dermatovenerologist, Hair and Aesthetic Expert, states that public knowledge about hair care is still not equivalent to skin care, even though hair has similar characteristics to the skin and is vulnerable to aging and damage.

"Indonesian public knowledge about hair care is still not equivalent to their understanding of skin care, even though hair has similar characteristics to the skin," said Dr. Nevristia Pratama, SpDVE, a Dermatovenerologist, Hair and Aesthetic Expert.

Ellips uses Moroccan oil as the main ingredient in its products, which is rich in antioxidants like vitamin E, to combat signs of aging in hair. With various vitamins and UV protection, Ellips Hair Vitamin Moroccan Series can keep hair healthy and prevent damage.

"Just like the skin, hair can also undergo aging processes and the risk of damage due to factors such as pollution and UV exposure. Therefore, to prevent this, you can use products that are rich in antioxidants," explained Dr. Nevristia Pratama.

2. Hoping for More Awareness in Hair Care

As part of the campaign, Ellips also held an event called "Ellips Shine Sister Goes to Campus" in various major cities in Indonesia. This event provides direct education to women, especially young women, about the importance of caring for their hair and provides practical tips for keeping their hair youthful, thus increasing self-confidence.

"With the presence of Ellips Hair Vitamin with Moroccan oil, and also this campaign, it is hoped that more women will be aware of the importance of keeping their hair youthful," said Patricia Gouw, Brand Ambassador of Ellips.

With the #RambutTetapMuda campaign and the activities of Ellips Shine Sister, Ellips is committed to building awareness of the importance of comprehensive hair care, as well as providing opportunities for Indonesian women to experience positive changes in their beauty care routines.

(kpl/far/phi)