Kapanlagi.com - Instant noodles, which have long been a simple favorite food for many people, have recently been upgraded thanks to a collaboration between Mie Sedaap and Chef Devina Hermawan. Mie Sedaap, which is the instant noodle brand of choice for Gen-Z and a pioneer in flavor innovation, has recently partnered with the MasterChef Indonesia finalist to launch the first chef-style instant noodle product in Indonesia, namely Mie Sedaap Goreng ala Chef Devina.
Still in the context of this latest variant launch, WINGS Food held an event "Pesta Mie Goreng Ala Chef Devina" at Pakuwon Mall (15/12). This three-day event provided excitement for mall visitors to directly try the Mie Sedaap menu creations cooked by the Chef.
1. Enhance Your Fried Noodle Experience
WINGS Food
Mie Sedaap Fried Noodles by Chef Devina offers a flat, thicker, and chewy noodle texture, complemented by a special topping of crispy fried bits and dried vegetables, along with red chili sauce, making it very full of taste. This uniqueness is designed to enhance the fried noodle eating experience, allowing you to savor quality and flavors equivalent to dishes made by professional chefs.
Chef Devina Hermawan shares the story behind her collaboration with Mie Sedaap. "The first time I talked with the Mie Sedaap team, I found that our vision and mission were the same. I was inspired by Mie Sedaap, which always brings taste to people's lives for the Indonesian community. How can I make my recipe enjoyed by more people? Eventually, Mie Sedaap made my dream come true. All of my recipes are in line with the flavors I love, and they were finally realized by Mie Sedaap in a format that can be enjoyed by people all over Indonesia," said Chef Devina Hermawan.
2. Brings Taste to People's Lives
WINGS Food
Sasongko Hadiyanto, Head of Marketing Food & Beverages PT Wings Surya, WINGS Surya also provided reasons for collaborating with Chef Devina Hermawan. "Mie Sedaap is always committed to bringing taste to people's lives. Chef Devina is one of Indonesia's renowned chefs whose recipes are always eagerly awaited by foodies and cooking enthusiasts. Chef Devina's dishes are always delicious because she is a master of home cooking, and she loves to provide recipes for various types of dishes," said Sasongko.
Mie Sedaap strives to remain relevant by following trends and developments in accordance with its target audience. "We always try to bring excitement for young people, and because the market has shifted. Now, it's not just Gen-Y and above and millennials that are the target market, but also Gen-Z. This collaborative product is very suitable and perfect to be created with various toppings, due to its different, chef-style flavors. Therefore, we are hosting the Chef-style Fried Noodle Party event to provide additional ideas for foodies in Surabaya to create Chef Devina's Fried Mie Sedaap menu at home," said Sasongko.
3. Tips from Arumi Bachsin
WINGS Food
Arumi Bachsin, an artist and the wife of the elected Vice Governor of East Java Province, shares her tips for cooking practical meals at home. "Mas Emil comes home very late, when the kids are already asleep, and he often gets hungry in the middle of the night, so I make something practical, which is instant noodles. This way, I can have quality time with Mas Emil in the middle of the night eating instant noodles. Although I'm not a chef, I really enjoy cooking Mie Sedaap Goreng Ala Chef Devina; I add toppings like sliced meat, sautéed chicken, shrimp, squid, and vegetables. It tastes just like eating at a restaurant. Anyone can recook this because the base seasoning is already very delicious. I'm sure Mie Sedaap Goreng Ala Chef Devina will become our favorite and that of young people at home because it meets our needs for quick meals that are still appetizing," said Arumi Bachsin.
"Five-star instant noodles!" said Arumi Bachsin when trying the Indonesian Style Ramdon ala Chef Devina.
4. Chef Devina's Recipe
WINGS Food
At this event, Chef Devina also shared her creation of Fried Noodles in the style of Chef Devina, which is Indonesian Style Ramdon. Let's re-cook the recipe!
INDONESIAN STYLE RAMDON (2 servings)
Components:
- Mie Sedaap Fried Noodles ala Chef Devina
- Grilled meat (Pan Seared Beef)
- Balado chili sauce
- Egg (boiled for 6 minutes)
- Sliced green onions (for garnish)
- Crispy Mie Sedaap Fried Crunch (for garnish)
MIE SEDAAP FRIED NOODLES ALA CHEF DEVINA:
- 2 packets of Mie Sedaap
- 300 ml of water
HOW TO MAKE:
Boil the water, add the noodles, seasonings, dried vegetables, oil, red chili sauce, and soy sauce. Cook until done and the water reduces.
GRILLED MEAT:
- 100 gr wagyu beef
- Salt, Pepper, Unsalted butter
HOW TO MAKE:
Dry the meat, then cut it into cubes. Marinate the meat with salt and pepper to taste. Let it sit for a moment to absorb the seasoning, then cook with butter in a preheated pan. The grilled meat is ready to be served.
BALADO CHILI SAUCE:
- 40 gr curly red chili, sliced
- 30 gr red onion, sliced
- 2.5 gr lemongrass, sliced
- 2 gr kaffir lime leaves, sliced
- 4 gr red bird's eye chili, sliced
- 30 gr oil
- 2 gr beef broth powder
- 2.5 gr granulated sugar
- 100 gr water
- A little squeeze of lime juice
HOW TO MAKE:
Heat the oil, add the sliced ingredients. Cook for a moment then add the beef broth powder, granulated sugar, and water. Cook until done and the water reduces. Turn off the heat and add a little lime juice. Stir well.
SERVING:
Serve Fried Noodles with roasted meat, sambal balado, boiled eggs, green onions, and crispy fried bits.
5. Pioneer of Flavor Innovation
WINGS Food
With the spirit of Don't Stop Mie Now, in the future, Mie Sedaap will continue to commit to being a pioneer of flavor innovation and providing the best quality products that can be accessed by all layers of society. This is in line with WINGS Group's philosophy that 'all the good things in life should be accessible for all'.
Mie Sedaap, Kickin' Good from The First Slurp! Stay tuned for the various excitement that Mie Sedaap offers through various digital activities on the official Instagram account @miesedaapid that anyone can follow. For more information, visit https://miesedaap.com/. If not now, when else?
(kpl/rsp)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.