KAI Wisata and LRT Jabodebek Collaborate to Develop Advertising Business in the Transportation Sector

Kapanlagi.com - PT Kereta Api Pariwisata (KAI Wisata) collaborates with LRT Jabodebek to develop advertising business in the transportation sector. This strategic synergy is expected to open up significant opportunities to utilize spaces in the LRT as effective promotional media that attracts the attention of many parties.

The President Director of KAI Wisata, Hendi Helmi, is optimistic that this cooperation will bring new opportunities for the advertising business in transportation.

"We hope that in the future, the advertising business on trains will grow into a new business. I think this is very potential and good. With the collaboration with LRT, it can be seen how advertisements can be viewed by many people," said Hendi when met at Mid Plaza, Sudirman, Central Jakarta, Thursday (28/11).

1. Focus and Main Target

PT Kereta Api Pariwisata

Advertisements on the Jabodebek LRT are planned to be installed in various strategic locations. In addition to inside the LRT carriages, the main stations are also primary targets for branding, such as Pancoran, which is now known as Pancoran Bank Jabar, and Dukuh Atas with BNI branding.

"We are currently requesting permission for the poles, especially along the Kuningan route, the edge of the Jagorawi toll road, and Bekasi. Mayora has also collaborated with us in several locations," added Hendi.

This synergy not only focuses on transportation business but also optimizes non-ticket or non-fare box revenue. "We want to build synergy between KAI Wisata and LRT. This is the emphasis on non-fare box issues," he further explained.

2. Utilize Advertising Space

Ana Diana, PV HRLH LRT Jabodebek, mentioned that advertising through public transportation has great potential in building a strong brand. "Advertising that can brand something also promotes what is easy to remember for LRT passengers," she said.

With the Jabodebek LRT network having 18 stations and a route length of 44 kilometers, the opportunity to utilize advertising space is very large. However, according to Ana, the challenge is how to fulfill that great potential.

"The advertising potential is very large. We have 18 stations, and the line length of 44 kilometers is very potential for branding. The challenge is to meet that potential," she said.

3. Create New Opportunities

This collaboration also involves innovation in the utilization of space in the LRT route pillars, especially in strategic areas such as Kuningan and the Jagorawi toll road. This step serves as evidence of how the synergy between these two transportation entities focuses not only on passenger service but also on asset optimization to increase additional revenue.

With this synergy, both KAI Wisata and LRT Jabodebek hope to create new opportunities for advertising in public transportation. In addition to benefiting advertisers, this initiative is also expected to enhance the visual experience for passengers, making public transportation more attractive and modern.

(kpl/rsp)