Bringing an Inspirational Message, Rexona Run 2024 Invites Thousands of Participants to Be More Active and Keep Moving Forward

Kapanlagi.com - One of the most popular sports among the Indonesian public lately is running. Therefore, Rexona is once again presenting the annual Rexona Run event that supports all runners – both beginners and experienced – in their journey to become more active and keep moving forward.

Rexona Run 2024, which will be held on November 17, 2024, at Digital Hub BSD City, has a special mission, which is to invite thousands of participants to find reasons that can encourage them to keep going. In addition, with the important message of supporting and inspiring each other, this running event collaborates with a series of inspirational public figures such as musician Sal Priadi, as well as partnering with Yayasan Cinta Kembali as the Official Charity Partner to spread the spirit of #KeepMovingForward to the wider community.

1. Create an Inclusive Movement Ecosystem

credit: Unilever Indonesia

Imelda Scherers, Head of Deodorant and Baby Care Unilever Indonesia stated, "Rexona has the purpose of creating an inclusive movement ecosystem, supporting everyone, regardless of their conditions and backgrounds, to actively move through product innovations and various inspiring programs. Continuing the success of last year's inaugural event, Rexona presents Rexona Run 2024 as one of the mediums to spread the spirit of #LanjutTerus because running is one of the most popular and universal sports; it can be done by everyone, whether beginners or experienced, of all ages, various shapes and sizes, even those with disabilities."

"This time, Rexona Run 2024 carries a special mission, which is to invite the community to rediscover the reasons that drive them to achieve their goals, to start moving actively with confidence, and to continue overcoming doubts," Imelda continued.

Laksmiari Saraswati, M.Si., M.Psi., a Sports Psychologist commonly known as Asti responded, "Although universal in nature, running is also a personal sport. Everyone may have their own doubts about starting, which can actually be overcome when someone finds their reason. Running for the reason of becoming healthier is a good start, but we need to look deeper for the reasons that can truly motivate us to keep going, so that running becomes not just a physical activity but also encourages psychological changes that drive us to pursue our goals."

2. Safe Place for Beginner Runners

credit: Unilever Indonesia

Rexona Run 2024 attracts 3,500 participants. Unlike other running events, Rexona Run 2024 serves as a safe place for beginner runners as it offers an accessible yet challenging distance of 7.2 km, a distance that encourages them to test their running abilities accompanied by the freshness of Rexona, which provides protection against sweat and body odor for up to 72 hours. Consistently, Rexona provides freshness with a non-stop fragrance and keeps the underarms dry, helping them feel more confident while running.

In addition, the cut-off time set is 2 hours and 15 minutes, making it easier for beginner runners to run at their own pace. Ultimately, Rexona Run 2024 is not just an ordinary running event, but a journey for everyone to find their reasons to keep going.

3. Partner with Inspirational Figures

credit: Unilever Indonesia

One of the messages that Rexona Run 2024 emphasizes is the importance of continuously supporting and inspiring each other. To that end, Rexona Run 2024 collaborates with several inspirational figures who will serve as Lanjut Terus Champions to run and motivate participants, such as Melanie Putria, Sheryl Sheinafia, Jovial da Lopez, Kezia Aletheia, Keanu Angelo, Fadly Faisal, El Rumi, Eca Aura, Cut Intan, Paula Verhoeven, Sal Priadi, Nagita Slavina, and Rayyanza Ahmad, commonly known as Cipung.

This message is also conveyed in collaboration with the Official Charity Partner, Yayasan Cinta Kembali, which supports promising athletes from economically disadvantaged backgrounds through athletic, academic, and character development so that they can become champions in their own lives.

4. Donation Drive

credit: Unilever Indonesia

With a shared mission to facilitate everyone to keep moving forward, regardless of their background, on the day of the Rexona Run 2024, we will support one of the programs of the Cinta Kembali Foundation through a donation drive on the YouTube Live Stream "The Derby" held from 03:00 – 09:00 WIB with Coach Justin Lhaksana, Pandji Suryono, and Hanif Thamrin. By purchasing Rexona, anyone can share love in this movement because a portion of the sales from the live stream session will be donated to support the program in the areas of education and character development for outstanding young athletes.

The message of mutual support and inspiration is also reflected in the Race pack of the Rexona Run 2024, which contains:

• Official Rexona Run Jerseys for 1 runner and 1 supporter who accompanies the runner's journey from preparation
• A race bib designed for participants to write down their reasons for #LanjutTerus as motivation to encourage them to finish the race while sharing inspiration with other participants
• A unique finisher medal. Inside the main medal that can be opened, there is a charm that runners can give to their supporters

5. Video Manifesto

credit: Unilever Indonesia

The mission to spread the spirit of #LanjutTerus is encapsulated in the manifesto video "A #LanjutTerus Story by Rexona" on the official Rexona Indonesia YouTube channel. The video, which has been viewed more than six million times since its release in early October, showcases the daily lives of people from various backgrounds who have successfully found reasons to keep going, despite any doubts or challenges.

Sal Priadi, a musician and inspirational figure who is always striving to realize his dreams, commented, "This video marks the beginning of my collaboration with Rexona. Inspired by the message conveyed, I invite friends and followers to watch this video and share their own reasons for continuing on. I am very happy that this invitation was well received; from so many submissions, messages from five selected participants will be compiled into a collaboration video that we will launch soon to spread the spirit of #LanjutTerus sustainably. They are also invited to have fun with me at the Rexona Run 2024!"

Imelda concluded, "I hope the series of activities for Rexona Run 2024 can inspire the community to find reasons that encourage them to feel confident to move and #LanjutTerus pursue great things in life." Let's join the run, KLovers! If not now, when?

(kpl/rsp)