Carrying the Theme 'Art To Cart', Jakarta Doodle Fest Vol.2 Opens at Taman Ismail Marzuki

Kapanlagi.com - Jakarta Doodle Fest (JDF), organized by TFR News, has officially opened at Taman Ismail Marzuki (TIM) from November 1-3, 2024. This event celebrating visual arts was first held in 2023 at M Bloc Space.

This year's new theme, "Art to Cart", aims to highlight the importance for artists not only to create but also to gain economic benefits from their works. Therefore, the programs featured in JDF 2024 also address this issue.

According to JDF and TFR News Co-founder, Christine Laifa, "One of the factors that makes us buy the products we consume daily is branding/IP (Intellectual Property). From clothing, shoes, snacks, drinks, even supermarkets or malls. Well, what is created by artists is also IP in the form of merchandise or clothing. Our goal in creating JDF is to make people more aware of IP and appreciate the ideas behind that IP."

1. JDF Program 2024

(credit: TFR News)

Among the intended programs are a roadshow to various schools and art faculties in Indonesia, the exhibition "All The Small Things" initiated by Muklay who returns to serve as the Artistic Director of JDF, a musical theater performance inspired by visual art, merchandise collaborations between artists and corporations, and much more! In its second edition, JDF is supported by a number of sponsors in carrying out various activities, namely MR.DIY, Galeri Indonesia Kaya, and myBCA. In line with the theme of JDF 2024, which is "Art to Cart", the support from sponsors reflects the synergy between the visual arts community and industry players.

Regarding her involvement in JDF, Ria Sutrisno as Head of Marketing of MR.DIY stated, "Through the campaign 'Ada Aja Idenya', MR.DIY as the largest and fastest-growing household retail leader in Indonesia wants to reaffirm its commitment to being a brand that can be relied upon by the Indonesian people by presenting various inclusive initiatives that have a positive impact on society. In addition to providing a wide range of affordable art supplies, a complete selection, and convenient locations, MR.DIY also wants to actively develop the capacity of Indonesian community groups that have a positive impact, one of which is by collaborating with Jakarta Doodle Fest."

2. Real Contribution

(credit: TFR News)

One of the main activations of JDF with MR.DIY is a roadshow to several campuses in Indonesia, and regarding this decision, Ria stated, "Through this program, MR.DIY wants to make a real contribution to the world of art education in Indonesia, especially by supporting art students to continue to grow and excel. We realize that accessibility to affordable and complete art supplies is key to facilitating their creativity. We will continue to support the creative world in Indonesia by presenting various activities such as the Art School Roadshow with MR.DIY
held in Jakarta, Malang, and Bandung."

Meanwhile, Galeri Indonesia Kaya and myBCA are also participating in the excitement of the art school roadshow leading to JDF. This year, JDF has the opportunity to collaborate with Binus University Alam Sutera, Pradita University, Jakarta Arts Institute, UIC College, LSPR, ATVI IMDE, Bandung Institute of Technology, and State University of Malang. Each roadshow provides experiences and focuses on different aspects of visual arts, namely installation art with MR.DIY, stage production with Galeri Indonesia Kaya, and graphic design for merchandise design with myBCA.

The Musical Theater with Galeri Indonesia Kaya in this case is a theatrical performance whose story and stage visuals are inspired by the illustrations of artist Varsam Kurnia titled "Moonboy and His Starguide The Musical". Varsam, who also attended the press conference (1/11) of JDF, is one of the participating artists who has been with JDF since its first edition last year.

3. Merchandise Design

(credit: TFR News)

Meanwhile, the collaboration with myBCA invites students to create merchandise design works inspired by the features of myBCA to be competed with the guidance of selected mentors in the program "myBCA Mentorship Project." Through this program, myBCA provides knowledge and new experiences for the participating students, especially in preparing them for real-life working experience after graduation.

Later, the winning works of the competition will be produced into official myBCA merchandise and can be exclusively obtained at the myBCA booth at this year's JDF. Like last year, there will still be an art market, workshops, talk shows, exhibitions, and live art activation, but with a series of new activations specifically for this year. Among them are the presence of several international artists such as Lim Jay Ee (Malaysia) and Neo Ann Gee (Singapore), comic & game tours, and an F&B market to satisfy the culinary desires of visitors.

"We want to present many activity choices for JDF visitors besides shopping, but also learning through workshops or conferences and enjoying works in other forms such as the work of Varsam Kurnia which has been adapted into a theater musical," explained Christine.

4. Community Involvement

(credit: TFR News)

Like last year, the community plays a big part in this visual arts celebration, including influential figures who are part of the Jakarta Doodle Fest (JDF) Board of Doodlers (BoD), among them Mohammad Taufiq (Emte), Senikanji, Phantasien, Ykha Amel, and Sherchle. They and a host of other influential artists will also participate in JDF 2024, both in the art market and workshops and conferences.

Jakarta Doodle Fest will take place over three days from 10:00 AM to 10:00 PM WIB at Taman Ismail Marzuki. Visitors can access the market area, exhibitions, and various brand activations for free with registration at: bit.ly/jdf2024visitors. Meanwhile, tickets for workshops and conferences can be purchased at: bit.ly/jakartadoodlefest2024.

The excitement of these three days is also supported by the participation of brand partners, namely JAKPRO & Taman Ismail Marzuki as venue partners, Snapy, Qualita, Diton, Deli, Tesla Paints, SDI ZRM, Casha, Boxypens, Sarirasa, Eatlah, VIVERE, and Hotel 101. Likewise, the publication is supported by media partners, including Acara Bandung, Ardan Radio, Artopologi, Austeread, aVOID, Berita Desain, Cerita UM, Cosdot Media, Cosmopolitan, DAAI TV, Dagelan, Daniel Mananta Network, Dari Halte ke Halte, Delta FM, ERAT Indonesia, Event Banget!, Female Daily, Fimela, Froyonion, Geometry, Girls Beyond, Grafis Masa Kini, Grid ID, HAI Online, Hardrock FM, Harian Kompas, iD (Indonesia Design), Indiekraf, Inspira TV, Jakarta Creative Media, Jejakinicom, Jktdiemplease, Jktstory, Kapanlagi, Kompas TV, Kompascom, Komunitas Narasi, Ladiestory ID, Liputan6, Localfest, LPM Daunjati ISBI Bandung, Mahasiswa UM, Manual, Matamata.com, Media Event, Narasi TV, NMB Verse, NTV News, OPPAL, Pai Media, Parapuan, Rahasia Gadis, Suara.com, Tempo Aja!, The Corator, The Nusantara Bulletin, Urban Asia, Urbangate asia, USS Feed, USS Her, VINDES, Volix, WATF Net, WMNlyfe, Written ID, and Yoursay.

5. Jakarta Doodle Fest Extended

(credit: TFR News)

After the main event of JDF, the excitement will continue at Jakarta Doodle Fest Extended during the His/Her Day event next December. For more information about Jakarta Doodle Fest and ATST, please visit the Instagram page @jakartadoodlefest.

Let's support the visual arts community and their works by celebrating the series of events at Jakarta Doodle Fest 2024! If not now, when else?

(kpl/rsp)