Brightspot Market 2024 Brings Leading Brands from Various Cities, Featuring Exclusive Fashion Products - Healthy and Delicious Cuisine

Kapanlagi.com - The cloudy sky on Thursday, September 26, 2024, made the bright yellow sign directing to Brightspot Market at Agora Mall, Central Jakarta, stand out. To reach this urban festival, visitors must descend twice using the escalator from the ground floor.

Although located in a new place, the distinctive layout of Brightspot Market remains easily recognizable. The founder of BrightspotMRKT, Anton Wirjono, accompanied the media tour by visiting the EXECUTIVE fashion brand booth showcasing a collection of casual workwear.

They specifically launched a collaborative collection with illustrator Ykha Amelz at Brightspot Market 2024. It was explained that there are seven items in the collection, including various shirt options priced between IDR 300,000 and IDR 400,000.

"The collection combines the distinctive design of EXECUTIVE with the quirky characters of Ykha, Babbot, and Monday, to provide a fresh visual for office wear," reads the statement regarding the collection. Additionally, there is a photobooth available for customers to try out.

1. Modern Bohemian Fashion

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Just a few booths away, there is The Story of showcasing their modern bohemian fashion collection. Co-founder and creative director of the Bali-based fashion brand that has already been marketed in Australia, Kukuh Zuttion, shared that because their clothing silhouettes tend to be modern, mixing and matching becomes easier.

"Especially at Brightspot Market, we are bringing the latest collection that will be released on our website this month. So, Brightspot Market visitors can pre-order first with a process of about 2--3 weeks," he stated, adding that the price of the items ranges from Rp 1.5 million to Rp 4.75 million.

2. Eco-Friendly Products

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Adding variety to the fashion items at Brightspot Market 2024, Tanah La Sae presents options for more eco-friendly concept products. Specifically, they brought clothing made from leftover materials.

They also prepared products that will be released exclusively during the event. The visuals showcase new details, including vintage buttons that they consider unique. The products are priced at Rp 300 thousand for t-shirts, while shirts start from Rp 1 million.

3. 3D Design Bags

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In addition to clothing, there are also accessories such as bags from ESEMU. The brand name means "smile" in Javanese, a nod to the origin of Brian's mother, who is the designer of the bags. At his booth at Brightspot Market 2024, he explained that the bags released by his brand are the result of 3D design.

"All of them use vegan and synthetic leather and are made in a small workshop at home by two people," he shared. Not only are the designs of the bags diverse, but also the sizes of the accessories. "Because they are made from 3D designs, the cuts of the bags are stiff," Brian added.

4. Food and Beverage Area

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Continuing down the aisle until we reach the installation of Brightspot Market, we then entered the food and beverage area that immediately sent a fragrant aroma. The group stopped at the Healthier Choice booth, which, true to its name, served various drinks claimed to be healthier.

They claimed it was their first time participating in Brightspot Market and decided to bring eight drink options. The special item is the 7-Eleven style Orange Slushies, a convenience store chain that was once popular in Indonesia. They also offer two coffee creations, namely lemongrass and orange coffee.

This two-month-old beverage brand, which has opened a store in the BSD area, Tangerang, sells its products starting from around Rp30 thousand at Brightspot Market.

5. Fine Dining Food Seasoning

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Not to be missed, there is also Crafted with Time, which sells various fermented seasonings. It was explained that they usually supply seasoning products to several restaurants and hotels.

Their dish creations include Western-style fine dining. Besides buying seasonings, visitors to Brightspot Market can taste them directly with simple foods, such as French fries.

The options for tenants at BrightspotMRKT 2024 are certainly not limited to that. Themed "Future Perfect at Agora Mall," the event, which takes place over two weekends, namely September 27--29 and October 3--6, 2024, can be attended for free.

6. Leading Brands from Various Cities

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At a press conference in Central Jakarta on Tuesday, September 24, 2024, Anton stated that there were more than 1,300 submissions received, and 228 curated brands were selected to participate in BrightspotMRKT. Forty percent of them are new brands from various cities, such as Jakarta, Bali, Surabaya, Bandung, Jogja, Medan, and Balikpapan.

Originality and uniqueness are the main considerations in curating participants. Additionally, brands that had a lot of interest in previous events are also prioritized for selection again.

"Interestingly, many leading brands actually come from outside Jakarta. This shows that creativity is no longer concentrated in Jakarta, but is starting to spread evenly throughout Indonesia," explained Anton, adding that they are targeting 80 thousand visitors.

(kpl/lip/rsp)