Fjällräven Launches Latest Series at Exclusive KÅNKEN DAY Event

Kapanlagi.com - The renowned outdoor brand, Fjällräven, together with retail partner Urban Icon, announced the launch of two new series from the iconic Kånken line: Kånken Outlong and Kånken Art at an exclusive event "KÅNKEN DAY" Media & KOL Gathering held on September 19, 2024, at Kopitagram Centang Biru, Kuningan, Jakarta. This is the second time KÅNKEN DAY has been celebrated by Kånken fans in Indonesia.

This celebration continues to grow, bringing together the Kånken fan community, who share a love for style, functionality, and environmental sustainability. During this exclusive event, guests were the first in Indonesia to experience the highly anticipated Kånken Outlong, a more versatile and spacious version of the classic Kånken, designed for outdoor activity enthusiasts.

1. Sneak Peek of the Latest Series

credit: Fjällräven Indonesia

In addition, participants also got a sneak peek of the latest Kånken Art series, featuring stunning artwork from Indigenous artist, Charlene Johnny. Her unique designs, inspired
by nature and her cultural heritage, transform the Kånken into a canvas of creativity while celebrating the relationship between art and the environment.

Fjällräven Indonesia & Urban Icon want to share the spirit of bringing innovative and stylish outdoor gear to Indonesian consumers. This event also showcases Fjällräven's ongoing commitment to combining art with functionality, where the proceeds from the Kånken Art series will support the Arctic Fox Initiative, reinforcing Fjällräven's commitment to environmental sustainability.

2. Event for Fans

credit: Fjällräven Indonesia

At KÅNKEN DAY, media representatives, influencers, and Kånken fans enjoyed a day full of exciting experiences. Highlights of the event included a special Kånken Wall, an interactive Kånken Charms Workshop, and opportunities to discover exclusive surprises throughout the event.

The event was also an extraordinary opportunity to interact with fellow Kånken fans and celebrate the enduring legacy of this brand that combines style, functionality, and sustainability.

(kpl/rsp)