Presenting for the Third Time, MyBCA x BrightspotMRKT 2024 Celebrates the Importance of Public Spaces for Social Activities and the Birth of Creative Ideas

Kapanlagi.com - In the face of increasingly complex life challenges, every individual is expected to meet their living needs while also achieving personal well-being comprehensively. Personal well-being is becoming increasingly important in the future, where individuals need to consciously adopt a sustainable lifestyle. This is not only to maintain life balance but also to ensure creative sustainability.

With the dynamic and rapid changes in trends, the ability to be resilient has now become key in facing upcoming challenges. Sustainable lifestyles and personal resilience are now top priorities for many people around the world, in line with the increasing awareness of the long-term impacts of our life choices on health, the environment, and society.

Anton Wirjono, the Founder of brightspotMRKT, announced that brightspotMRKT is returning to respond to market enthusiasm for innovations that support holistic well-being.

"We strive to create public spaces that not only accommodate the needs of the creative economy and urban lifestyles but also support all aspects of holistic well-being. This year, My BCA x brightspotMRKT is back for the third time, inviting visitors to participate in various activities focused on sustainability, to encourage a more responsible lifestyle," said Anton Wirjono.

1. Carrying the Theme 'Future Perfect'

Since 2023, brightspotMRKT has adopted a theme that celebrates a future where humans remain at the center of creativity through the theme 'Future Is Human', celebrating the past that shapes the future in 'Past Makes Future', and now at MyBCA x brightspotMRKT 2024 at Agora Mall carrying the theme 'Future Perfect', where personal well-being in a perfect future can be created when interactions among creative individuals continue to occur in public spaces.

In addition to serving as a gathering place for local creative industry players with a similar vision, public spaces also encourage the formation of new creative communities. Moreover, brightspotMRKT has become a reunion event for those involved in the creative industry, strengthening relationships within the ever-evolving ecosystem.

In response to dynamic future trends, brightspotMRKT emphasizes the importance of adopting the concept of 'renaissance person', where future individuals need to possess cross-disciplinary skills to ensure adaptive and sustainable creative economic growth. By curating local brands that not only have uniqueness and creativity in their work but also implement sustainable business practices that are future-proof.

From over 1,300 submissions received, 228 curated brands were selected, with 40% of them being new brands from various cities such as Jakarta, Bali, Surabaya, Bandung, Jogja, Medan, Balikpapan, and several other cities. Interestingly, many of the standout brands actually come from outside Jakarta, emphasizing that creativity is no longer centered in the capital but is beginning to spread evenly throughout Indonesia. BrightspotMRKT always upholds the principle that local brands should not be associated with low prices and standard quality; rather, many local brands are able to compete in quality with international brands. Furthermore, brightspotMRKT also pays great attention to the success of its tenants by implementing an integrated single POS (Point of Sale) system, ensuring that transactions run smoothly and provide an efficient shopping experience for visitors.

In the concept of a sustainable lifestyle, in addition to considering environmental factors, it is also important to pay attention to physical, mental, social, financial, emotional, and spiritual aspects. BrightspotMRKT at Agora Mall 2024 recognizes this trend by presenting more than just recreation, focusing on sports, self-care, music, and fashion that support sustainability.

One important aspect of a sustainable lifestyle is financial. Every individual must be able to manage their finances well to ensure that all their needs are met. PT Bank Central Asia Tbk (BCA), as one of the banking institutions, is always committed to helping the community improve their financial management skills. One manifestation of BCA's commitment is its involvement as an official partner of brightspotMRKT.

Senior Vice President of BCA Dody Santosa Iswan stated, "Finance is one of the important aspects to achieve holistic well-being. BCA supports brightspotMRKT at Agora Mall 2024, and this is a testament to our strong commitment to supporting the local creative ecosystem with services that facilitate transactions such as the myBCA app and BCA Paylater. We not only provide convenience for visitors but also offer exclusive promotions that can be utilized by tenants as an effective marketing strategy."

2. Uniting Dedicated Creative Visitors

My BCA x brightspotMRKT 2024 (Photo credit: Personal Documentation)

Not only local brands and collaborators, but brightspotMRKT also serves as a home that unites dedicated creative visitors in pursuing their passions, emphasizing that mental well-being is rooted in the courage to follow one's heart. To support this journey, Signature Time presents the Path of Passion as a space for inspiration and discussion for those pursuing their passions.

"Path of Passion is born from the belief that everyone has the right to pursue their dreams without doubt. The greatest doubts come from within, so we present a cognitive distortion test to recognize one's mindset through characters. This experience continues with sustainable art installations from Recycle Experience and personalized drinks from Brookland Coffee as a celebration of self-discovery. Brightspot Market becomes the ideal stage to affirm that loving your work is the key to holistic health and a more meaningful life," said XX from Signature Time.

Once again inviting visitors to be more aware of the importance of a sustainable lifestyle, by minimizing the purchase of new items and choosing environmentally friendly products. This commitment to a sustainable lifestyle is reflected in previous events; Brightspot has demonstrated its commitment to sustainability through various initiatives.
As a tangible proof of this commitment, Brightspot shared the Sustainability Report from the previous event, which includes actions such as the collection of 86.68 liters of used cooking oil (UCO) together with Noovoleum from 11 F&B tenants at the Brightspot Park in July 2024. The UCO was recycled into biofuel, helping to protect the environment and providing additional benefits to the community through revenue sharing from the recycling process.

3. Present for the Third Time

BrightspotMRKT, which has been a platform for local brand creativity since 2009, is back in the heart of Jakarta, specifically for the third time in 2024. This event, which will take place from September 26 - 29 and October 3 - 6, 2024, offers a unique concept that combines culinary, fashion, art, and music with a focus on sustainable lifestyle.

In the two Brightspot events in 2024, in collaboration with Waste 4 Change, various types of waste generated, such as glass, metal, plastic, and paper, were successfully collected and managed, which were then recycled into value-added products. In addition, organic waste was processed into compost and animal feed, while the remainder was used as raw material for biofuel.

At the Brightspot Mall event, Waste4Change successfully collected 8,453.8 kg of recyclable waste, while at the Brightspot Park, a total of 7,954.7 kg was collected. These figures demonstrate the strong commitment of Waste4Change and Brightspot in maintaining environmental sustainability, while also opening opportunities to utilize waste as valuable resources.

"Hosting brightspotMRKT at Agora Mall is an important step to strengthen our position as a dynamic social and community activity center since it officially opened in August 2024. This collaboration is also in line with our vision to support local brands and build relationships with the younger generation, creating immersive and memorable experiences," said Sandrina Martin, director of Lifestyle Thamrin Nine.

"Agora Mall is not just a place to gather and enjoy various attractions, but also a symbol of sustainable living in Jakarta. With the brightspotMRKT taking place, we are committed to providing an aesthetic yet functional space where creativity and innovative ideas can thrive, making it a prime destination for urban lifestyle in Jakarta," she added.

With a strategic location in Agora Mall, brightspotMRKT offers easy and convenient access for visitors to enjoy a variety of recreational activities in the city center. This area supports various transportation options, including the Jakarta MRT, ensuring comfort and ease of access. Visitors can enjoy a smooth journey thanks to the comfortable pedestrian path from Agora Mall Thamrin Nine to MRT Dukuh Atas, avoiding parking issues and the frequent congestion.

"PT MRT Jakarta (Perseroda) always ensures accessibility and convenience of access to public spaces through strategic locations, such as Brightspot. We provide easily accessible transportation services, so visitors can easily explore the creative potential of the city and open opportunities for local creative economy players, especially those located close to the MRT," said Angga Satria Perdana, Head of Corporate Communication & Branding Department of PT MRT Jakarta Perseroda.

Several initiatives and brands serve as important representations in modern society's activities that respond to leisure trends to address holistic well-being needs. This encompasses more than just recreation, focusing on sports, self-care, music, and sustainable fashion. This event is also sponsored by EXECUTIVE and supported by Balifiber as the official internet partner.

"BrightspotMRKT not only celebrates local creativity but also invites the community to reflect on various aspects of life in supporting sustainability while continuing to innovate. We want to continuously utilize public spaces that have not yet been exposed to create new creative places that can be enjoyed by the community," concluded Anton Wirjono.

Find information about the brightspotMRKT schedule at Agora 2024 and various attractive promotions through the Brightspot app and on social media @brightspotmrkt. Keep using the Brightspot app to get updates on exciting promotions from all collaborating tenants. With the Brightspot Apps, you can always quickly and easily know the latest promotions and information.

(kpl/gtr)