IDEAFEST 2024 Presents the Theme 'i' Rich in Meaning, Becoming an Enabler for the Industry and Creative Practitioners

Kapanlagi.com - For 13 years, Ideafest has consistently been the main driver of the acceleration of the creative industry in Indonesia. As an inclusive and transformative platform, IdeaFest continues to be an enabler for the industry and creative practitioners to discuss, develop ideas, and collaborate.

This year, IdeaFest 2024 comes with the theme "i" that is rich in meaning. The letter "i" represents every individual who has ideas, innovations, integrity, and inspiration, as well as being a driver of growth and collective understanding.

This event will be held for 3 (three) days, from September 27 to 29, 2024, with more than 160 sessions to be held at the Jakarta Convention Center (JCC). More than 400 national and international speakers will attend this year, with 67% of the speakers being new names and joining IdeaFest for the first time, providing fresh insights.

"Festivals in Indonesia play an important role in fostering a diverse and inclusive creative economy. Seeing this opportunity, IdeaFest wants to support the development of creativity among the younger generation, awaken the potential of practitioners and the creative economy. In the future, this potential can continue to be enhanced through closer collaboration between industry players, the government, and the community, so that Indonesia's creative economy can continue to innovate, be competitive, and contribute even more to the welfare of the nation," said Ben Soebiakto, Co-Chair of IdeaFest 2024.

1. Presenting Various Interesting Programs

For three days, IdeaFest 2024 will present a variety of exciting programs such as IdeaTalks, IdeaFest X, IdeaFriends Forum, IdeaFest Night, Experiential Expo, Creative Market & Food Market by Semasa, and the IP & Content Expo. In the Creative & Food Market, IdeaFest collaborates with Semasa to hold a bazaar featuring over 225+ brands consisting of various products, ranging from art, accessories, jewelry, fashion, beauty and perfume, home & lifestyle, eco brands, as well as food and beverages.

IdeaFest 2024 once again presents a lineup of inspiring speakers who have successfully built a global network with the aim of enriching participants' insights, inspiring innovation, and encouraging the growth of Indonesia's creative industry on the international stage. Through sharing knowledge and experiences, the speakers will facilitate cross-cultural collaboration and open new opportunities for creative industry players.

"We are definitely very excited about this opportunity. IdeaFest is an important platform for talent development, providing opportunities for artists and creative practitioners to enhance their skills, reach and engage audiences, and step into the next phase of their creative industry journey and careers," added Fellexandro Ruby, Creator & Host of Thirty Days of Lunch and also IdeaFest X Collaborator.

Every year, IdeaFest always presents new surprises. One of them is the collaborative program IdeaFest X, which features a variety of exciting activities such as workshops, live podcasts, and performances that have been specially curated by Braintrust IdeaFest. This program not only provides new and unique experiences for each individual but also serves as a platform for them to explore creative ideas and hone their skills.

IdeaFest 2024 also collaborates with Bank Saqu by PT. Bank Jasa Jakarta as the Official Banking Partner and Samsung Galaxy Tab S10 Series and Samsung Z Flip 6 as well as Samsung Z Fold 6 as the Official Tech Partner. For ticket purchases and more information regarding the entire series of events for IdeaFest 2024, please visit the website www.ideafest.id, as well as the official social media account @ideafestid.

2. Catalyst for the Largest Annual Creative Festival in Indonesia

Ideafest 2024 (Photo credit: Personal Documentation)

Quoting the results of a British Council survey on festival events in Indonesia, IdeaFest is one of the 31.03% of festivals in Indonesia that have been a cultural part of society for more than 10 years. Over the course of a decade, IdeaFest has become a consistent catalyst as the largest annual creative festival in Indonesia.

With a well-curated program by the Braintrust of IdeaFest, this festival serves as a platform for creative practitioners to showcase their best works, while also inspiring the emergence of fresh ideas that break the boundaries of creativity. Through various existing programs, IdeaFest actively contributes to the development of a dynamic creative economy ecosystem.

According to data from Kemenparekraf, the realization of added value from the creative economy in 2023 experienced growth of Rp 1,414.77 trillion or equivalent to 7.25% compared to the previous year of Rp 1,280.42 trillion. This achievement is influenced by the strengthening of the Indonesian economy due to the stability of public purchasing power for products in the fashion, art, culinary, game, film, music, video, animation, literature, technology, and many more subsectors, which are also always topics of discussion at IdeaFest. With various innovations and creativity produced, these subsectors can absorb a large workforce, create new business opportunities, and enhance the competitiveness of Indonesian products in the global market.

"As a braintrust, we pay great attention to the curation of content that will be presented, allowing for the creation of up to 160 sessions, particularly in the field of filmmaking. Through the theme ” i “ there are so many things that can be defined, such as innovation, imagination, ideas, and even ourselves. The IdeaFest platform becomes very important to provide something new in the creative industry and serves as a creative solution," said Nazira C. Noer, CEO & Co-Founder of POPLICIST Publicist and GM Jr Marketing Business Development ASRI Group as well as Braintrust IdeaFest 2024.

(kpl/gtr)