Provide Digital Transformation Solutions for Today's Retailers, DMMX Presents AI-Based Breakthroughs at SIAL Interfood 2024

Kapanlagi.com - The Salon International de l'Alimentation (SIAL) Interfood 2024, which takes place at JIEXPO, Jakarta, serves as an event for PT Digital Mediatama Maxima Tbk (DMMX) to proudly introduce its Artificial Intelligence (AI) based retail solutions. This effort aligns with DMMX's tagline #minterinTOKO, which is committed to supporting digital transformation, particularly for conventional retailers, whether they have small or large networks, to transform towards smart retail through DMMX's smart retail solutions. This transformation not only changes the way retail operates but also creates more personal and relevant interactions with consumers, thereby creating sustainable added value.

At this event, DMMX presents smart retail solutions that enhance customer experience, from the moment consumers enter the retail store until the transaction is completed. Consumers can view signage and videotron (large LED promotional screens) that are programmed based on time, weather, and store profile.

Through consumer recognition technology, they will see advertisements and promotions tailored to their profiles such as gender, age, and more. Additionally, consumers are welcomed with attractive technologies such as Transparent LCD Box displays, digital wobler screens, and Electronic Price Tags. The entire ecosystem is built with centralized control through a Cloud Content Management System.

1. Launch Latest Innovations

credit: Digital Mediatama Maxima

In addition, DMMX also launched two latest innovations, namely the LCD Transparent Box and Consumer Profiling solutions at the SIAL Interfood 2024 exhibition. Both solutions are designed to help retailers provide a more engaging and measurable consumer experience in their retail business activities.

The LCD Transparent Box offers a new way for retailers to creatively showcase their products more attractively, by combining retail products with a transparent digital display. Meanwhile, the Consumer Profiling solution presents AI-based analytical technology that can detect demographic data and shopping behavior, such as gender, age, facial expressions, and attributes used by consumers.

This technology-based information can be used by retailers to understand their customers' preferences and behaviors, allowing them to develop their promotional strategies to be more relevant to their customers' situations and conditions.

2. Digital Technology Transforms Retail

Through active participation in SIAL Interfood 2024, DMMX hopes to reach more partners and provide a real picture of how digital technology can transform the face of retail in Indonesia. This AI-based solution is a concrete step by DMMX in realizing its vision to create a smarter, more modern, and relevant retail ecosystem to market needs.

Budiasto Kusuma, CEO of DMMX, stated, "In this information age, the abundance of digital information media demands that retail business actors provide a more personal experience with multimedia through smart retail technology. DMMX, through the #minterinTOKO vision, is committed to always providing the latest creative breakthroughs through AI-based smart retail solutions."

"Through DMMX's smart retail solutions offered at affordable prices, we hope to assist both small and large retail networks in reaching and analyzing consumers more strategically and measurably through technology," he added.

3. Strategic Steps in 2025

Through consistent commitment and strategy, the Company's operational reach continues to grow, with the number of screens increasing by 10.1% YoY, from 25,938 screens in 9M23 to 28,553 screens
in 9M24, and the number of locations also experiencing an increase of 11.3% reaching 15,143 locations in 9M24. To continue improving the performance and services of the Company, DMMX has designed strategic steps for 2025 focused on three main pillars.

First, maintaining existing contracts, especially large contracts (big key contracts), as the foundation for revenue stability and long-term partnerships. Second, expanding into various new channels, with a primary focus on entry-level retail market penetration, to broaden reach and strengthen position in emerging markets.

Third, adding additional products (add-on products) to complement DMMX's smart retail ecosystem, in order to provide more comprehensive and valuable solutions for customers. These three core strategies are expected to be a strong driver for the Company's growth and sustainability in facing increasingly competitive market challenges.

(kpl/rsp)