Official Vidio Launches Vidio Shopping Feature in First Collaboration with Shopee, Shopping Becomes Easier

Kapanlagi.com - Good news for you Vidio users. Vidio, as the number one Over-the-Top platform in Indonesia, has officially launched the Vidio Shopping feature with "Vidio Affiliate Shopping Ads" that integrates online commerce affiliate features directly into the shows.

In collaboration with Shopee, this initiative presents a contextual and seamless shopping experience, where you as a viewer can directly purchase products that match the content you are enjoying. This collaboration also supports the platform's potential in driving trade and business of various scales.

1. Strategic Steps in the Digital Ecosystem

Vidio

This launch is a strategic step for Vidio in strengthening its role in the dynamic digital ecosystem. In Indonesia, content commerce has developed very rapidly, transforming not just into informative content but also into a direct sales channel integrated through digital platforms and social media.

Mutia Nandika, Chief Revenue Officer of PT Surya Citra Media, Tbk., stated, "We are excited to partner with Shopee, the leading e-commerce platform in Indonesia and Southeast Asia, through the Vidio Shopping collaboration that expands our synergy."

2. Create a Shopping While Watching Experience

This has also been well received by Shopee Indonesia. Its main focus is to create a new and more engaging shopping experience. Not only enjoying favorite content but also being able to find relevant product offers directly.

In the initial stage, this integration is applied to featured shows such as the Premier League, Asmara Gen Z, and various Vidio Original Series, where viewers can directly see and purchase products through Shopee without having to leave the screen, such as beauty products or clothing.

3. Vidio Shopping Feature Will Soon Be Available

Until now, the Vidio Shopping feature is still in the trial phase with 15 brands that have joined this "content commerce" ecosystem, including Wondermist, FFAR, Majika, Wardah, Emina, Kahfi, Make Over, Samsung, Somethinc, Amaterasun, Hint, Nivea, Eiger, Colorbox, and The Executives.

This collaboration is a first step towards a more contextual and personal shopping experience. In the future, this feature will also be developed with personalization capabilities that allow each offer to be tailored to the interests and behaviors of users.

(kpl/fbi)