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Kapanlagi.com - Many cool campaigns from creative people have captured attention, even going viral on social media. Most recently, one of Indonesia's original brands, Le Minerale, has made a new breakthrough on social media that has caught the attention of various netizen groups.
Yes, Le Minerale has just launched an inspiring digital ad that revives the nationalism spirit of netizens. It's no wonder that it has gone viral and received a lot of positive appreciation. Have you watched the ad yet, KLovers?
This ad has gone viral because it has been discussed by accounts with hundreds of thousands to millions of followers. It turns out that this campaign is presented in celebration of the Indonesian Independence Day, carrying the theme of nationalism, reviving the spirit of love for the homeland through support for the achievements of the nation's children.
Looking deeper into its content, the ad evokes a sense of pride in the homeland by showcasing the best talents. For instance, Mischka Devon, who has brought Indonesia's name to the forefront in the International Mathematics and Science Olympiad; M. Ahsan, a legendary badminton player who inspires; Ridho & Witan, Indonesia's pride in football; and Putri Ariani, a talented Indonesian singer who has participated in international competitions. Through this presentation, Le Minerale appears to be striving to inspire the public about the value of nationalism.
Because it raises a meaningful message, this advertisement has received a flood of support from netizens. For example, from the Instagram post @ctd.insider, the account @gilangpurnama expressed pride with the comment “Local pride”.
This shows that Le Minerale has successfully represented the love for the homeland as well as appreciation for the younger generation of Indonesia who are achieving accomplishments. In addition, this advertisement also complements the spirit of appreciating independence as written by @sauputradeni672 in the post @folkshitt regarding the Le Minerale advertisement. "This ad is really great, because the moment coincides with the Olympics and the Independence of the Republic of Indonesia," he wrote.
Many other similar comments have also emerged. For example, what was written by @abduhelha_unsulbar, "Cool.. Success and keep moving forward Le Minerale 100% from Indonesia and for Indonesia." Such support serves as evidence that the message of nationalism brought by Le Minerale is well received and appreciated by the public.
The latest advertisement from Le Minerale is proof that as an original product of Indonesia, Le Minerale will continue to spread the message of nationalism and love for the homeland. This is as conveyed by Yuna Eka Kristina, Head of Public Relations & Digital Le Minerale.
"We thank the netizens for their appreciation and enthusiasm for our latest advertisement. As an original product of Indonesia, Le Minerale presents this message as a form of our love for Indonesia and also to inspire national values to the next generation by showcasing the best sons and daughters of Indonesia.”
“We hope that the spirit of nationalism will continue to live and grow within society, and we want to be part of that effort,” concluded Yuna.
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