Kapanlagi.com - Posters are certainly something that is familiar. Posters are often found in various public places such as schools, stations, and shopping centers. It is reasonable that posters can be found everywhere. This is because posters are plaques that contain important information to be known by the public.
In general, posters are made as a medium to convey a message or appeal. However, the actual purpose of making posters is quite diverse. Posters can also be used for marketing purposes, such as posters often found in shopping centers. In addition, posters can also be used to attract sympathy.
Posters are plaques that contain information. In order for the information in the poster to be easily understood, of course, the poster cannot be made haphazardly. To make it more attractive and the message easier to convey, posters are often accompanied by pictures, graphics, and also writings.
To better understand what a poster is, here is a summary of various sources.
(credit: freepik)
In the Great Indonesian Dictionary (KBBI), the definition of a poster is a plaque that is placed in public places. Posters can be announcements or advertisements. This means that the message conveyed in a poster can have various purposes, such as giving instructions, gathering sympathy, marketing purposes, and so on.
However, in order to reach the appropriate target audience, the location where the poster will be placed needs to be considered. For example, a poster about healthy living is placed in a hospital, marketing posters in shopping centers, and so on.
In addition to the definition in KBBI, several figures have also defined what a poster is. Here are some definitions of posters:
1. Kustandi and Sutjipto
According to Kustandi and Sutjipto, posters are considered an effective communication medium for conveying a message in a short, concise, and impressive manner. This is because posters have a relatively large size.
2. Sudjana and Rivai
Meanwhile, according to Sudjana and Rivai, the definition of a poster is a combination of strong visual design, color, and message. The created combination is intended to capture the attention of passersby. In addition, the combination of visuals, colors, and messages is also expected to implant ideas in the audience's memory.
3.Hasnun
According to Hasnum, a poster is a picture or written notice made of paper or fabric that is then displayed in public places. Hasnun also mentions that posters have various purposes. For example, posters that contain instructions for the public, posters that contain prohibitions to avoid certain actions.
Understanding what a poster is not enough just by understanding its definition. More than that, we also need to be able to identify posters based on their characteristics. The following are some characteristics of a poster.
1. Usually, posters are placed in strategic public places. The aim is to make the poster accessible to many people. This way, the message in the poster can be easily conveyed.
2. Posters contain short yet clear and easily understandable sentences.
3. Posters usually include visual elements such as attractive images or graphics. This is useful to attract attention, so that people are willing to read the information contained in the poster.
4. Posters often contain striking colors. Once again, this is intended to make the poster more eye-catching.
(credit: freepik)
Posters can be classified into several types. However, broadly speaking, posters can be grouped based on two things, namely the purpose of creation and the content of the message within. The types of posters based on their purpose of creation are as follows.
1.Commercial Poster
As the name suggests, a commercial poster is a type of poster created with the purpose of promoting a product or service. Another name for a commercial poster is a trade poster.
2.Campaign Poster
The second type of poster based on its purpose is a campaign poster. Campaign posters often appear during election periods. Campaign posters are made with the aim of gathering public sympathy to gain the public's vote.
3. Propaganda Poster
Propaganda posters are a type of poster made with the goal of conveying motivation to the general audience. In addition, propaganda posters can also contain words used to influence others.
4. Research Poster
Research posters are a type of poster made with the goal of informing the public about a research or study activity. This type of poster is commonly found in academic environments, such as schools or campuses.
5. Film Poster
As the name suggests, film posters are made and released with the aim of promoting films, to attract the public's interest in watching.
6. "Cheesecake" Poster
Posters that usually feature pictures of famous people such as celebrities, singers, athletes, and so on. The purpose of creating posters with pictures of famous figures is to attract a lot of attention.
(credit: freepik)
Meanwhile, based on their content, the types of posters are as follows.
1. Public Service Poster
A public service poster is a poster that contains information about services and appeals to the public, such as posters about healthcare services.
2. Commercial Poster
A commercial poster is a type of poster that contains selling and promoting sentences for a product or service. Through this poster, the producer offers their product to the public.
3. Art Poster
Another type of poster is an art poster. This type of poster is more expressive and can be interpreted in multiple ways.
4. Event Poster
An event poster is a type of poster that contains information about an event. The purpose of creating the poster is to make the event known to many people, so that it can be attended by many participants.
5. Educational Poster
An educational poster is a type of poster that contains useful information to provide education to the public.
Those are some reviews about posters as a medium of conveying messages. Hopefully, it is beneficial and can increase knowledge.
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