Shopee 11.11 Big Sale 2025: Collaboration of Local Fashion and AI Technology to Celebrate Self-Expression

Kapanlagi.com - In the midst of an increasingly developing digital era, fashion is no longer just about clothing, but has also become a medium for expressing one's identity and personality. From classic to modern styles, people are freer to experiment thanks to the presence of MSMEs and local brands that utilize technology to innovate.

In response to this enthusiasm, Shopee presents the 11.11 Big Sale 2025 campaign running until November 11, offering a variety of quality products with attractive promotions. During this special moment, Shopee also launches a new feature based on Artificial Intelligence (AI) called Try Virtual Shopee, which allows users to find style inspiration by virtually trying selected fashion products.

Through the webinar titled "Express Your Style Through Creativity and Collaboration with Shopee Big Sale", Shopee invites users to explore style inspiration and discover their fashion identity. This event also serves as a platform to celebrate creativity and collaboration between local entrepreneurs and technology.

The webinar features Exit Official Shop, a rapidly growing local brand, and Ana Octarina, a Digital Creator and Co-Founder of Leu, who shares inspiration about fashion styles and the importance of supporting local products.

Daniel Minardi, Director of Business Partnership at Shopee Indonesia, stated, "Shopee is committed to supporting the development of local brands and MSMEs, as well as helping consumers find styles and products that meet their needs. Welcoming the peak of Shopee 11.11 Big Sale 2025 on November 11 will be a special moment for those who want to express themselves and find their favorite fashion products. This campaign also provides an opportunity to celebrate diversity and creativity in the world of fashion while supporting increasingly innovative local entrepreneurs. To enrich the shopping experience for users, Shopee presents the Try Virtual feature, offering a more interactive and personal way to discover the best fashion products."

Creativity of Exit Official Creates Domestic Fashion Trends with Shopee

Fashion has now become a universal language to express who we are and what we like. In Indonesia, especially among the younger generation, more and more people are daring to express their personalities through their clothing styles, experimenting with colors, silhouettes, and quality local products. Starting from this, the local fashion brand, Exit Official Shop, consistently creates. As an established player that adapts to technology alongside Shopee, Exit Official demonstrates that fashion collections should not only be visually appealing but also functional, comfortable, and reflective of the user's character.

Anggi Fibrianti, Brand Manager of Digital Marketing at Exit Official, said, "As a local fashion brand that has been around since 1990, Exit Official understands the needs of active and dynamic Indonesian women. For us, fashion is not just about following trends, but about how to continuously transform to remain relevant to the younger generation in every era. From the economic crisis to the COVID-19 pandemic, we have learned a lot about adapting and innovating, ultimately finding Shopee as a bridge to reach more consumers and strengthen our position in the digital fashion industry."

This strategic step has proven to be a significant turning point. Since joining Shopee in 2020, Exit Official no longer produces products in limited quantities; now they are able to produce up to 40 types of products with thousands of units per product. This indicates rapid growth in production capacity.

Even in the last three years, Exit Official's sales on Shopee have increased by an average of three times each year over the past three years. Not only does this impact businesses, but it also opens up more job opportunities for the local community, with over 200 employees, of which about 70% are women in the creative and production teams.

This success is also due to the optimal use of various interactive features of Shopee, such as Shopee Live, Shopee Video, and the Shopee Affiliate Program, which help Exit Official connect more closely with customers. Now, Shopee Live has become the main sales channel for this brand, contributing up to 60%, and collaborating with various celebrities as hosts to provide a more engaging and interactive shopping experience. In anticipation of the excitement of the Shopee 11.11 Big Sale 2025, Exit Official has prepared an exclusive year-end collection, ranging from Christmas-themed dresses, jeans, chinos, to modern-style blouses and casual t-shirts designed to help users look stylish at every year-end moment.

Ana Octarina: Style as Identity and Personal Story

Starting from a long journey in the fashion and creative world, Ana Octarina finds that dressing style is not just about trends, but about the courage to express oneself. For her, fashion is the most honest form of self-expression, a way for someone to tell their story without needing words.

Ana Octarina shares, "For me, the development of fashion trends in 2025 is very interesting. MSMEs and local brands are becoming stronger in understanding user needs and developing their identity and values. They are bolder in expressing themselves in unique and authentic ways. Shopee plays an important role by providing a platform for local brands to grow and reach more consumers. Through the 11.11 Big Sale campaign and innovative features like Shopee Live and Try Virtual, Shopee offers an interactive shopping experience that helps consumers find styles that match their personalities."

As a fashion enthusiast who is close to digital developments, Ana also realizes how important technology is in helping people discover their personal style. Through Shopee, style exploration becomes much easier and more enjoyable. Users can find style inspiration through the image search feature, watch mix-and-match references on Shopee Video, and even interact directly with sellers on Shopee Live.

In this year's campaign, Ana also tried out the latest feature that has been gradually launched by Shopee, which is Shopee's Try Virtual. This innovation based on Artificial Intelligence (AI) makes it easier for users to seek inspiration from their favorite local fashion products that enliven the 11.11 Big Sale campaign. Ana also shares how to optimize this feature by creatively trying on or mixing & matching selected fashion products before checking out! Check out the tutorial below:

1. Search for the fashion product you like, then click the 'Try Now' button on the product page.

2. You can choose, upload a photo from the gallery or take a photo directly using your gadget's camera.

3. Make sure the photo is clear, so the results are more accurate!

4. Don't forget to mix and match with the accessories you have to see how the product can be enhanced.

5. After that, check the results, make sure the product you tried matches your style before checking out!

Shopee 11.11 Big Sale celebrates the creativity of MSMEs and local fashion brands

Welcoming the peak of the Shopee 11.11 Big Sale 2025 on November 11 will be an inspiring moment for those who want to express their style and find their best fashion identity. Users have the opportunity to enjoy a variety of offers and special promotions to meet various needs as the year comes to an end, including:

● Big Flash Sale 11RB: Users have the chance to get Flash Sale 100 motorcycles and Flash Sale iPhones every 10 minutes starting at Rp11,000.

● Big Brand Deals starting from 50%: Enjoy discounts starting from 50% on products from favorite brands, such as Dyson, Laneige, TCL, Changhong, and many more.

● Big Vouchers up to Rp11 Million: Users can get vouchers up to Rp11 Million during the peak of the campaign.

● Everyone Definitely Gets a Discount of 10RB: Enjoy a discount of Rp10,000 for all users, only on November 11 from 00:00 - 00:10 WIB.

● Free Shipping Rp0: Get a Free Shipping voucher of Rp0 for every transaction during the peak of the campaign.

Stay tuned for other surprises and more information about the Shopee 11.11 Big Sale 2025 at https://shopee.co.id/m/11-11. Download the Shopee app for free via the App Store or Google Play and activate ShopeePay immediately.

(kpl/wri)