Shopee Big Ramadan Sale Experiences 44x Increase in Transactions During Sahur on Shopee Live

Kapanlagi.com - In order to accompany special moments for users during the month of Ramadan, Shopee brings back the Big Ramadan Sale 2024 campaign on March 25 and April 1. Here, you can find many surprises, starting from interactive features, innovative programs, and the biggest promos through the Shopee app. Yup, Shopee presents all of these to provide you with a more enjoyable and profitable online shopping experience.

This year, Shopee has observed an interesting trend during both campaign peaks, where users are increasingly enthusiastic in utilizing interactive features through Shopee Live during Sahur. This can be seen from the transactions through Shopee Live during Sahur, which increased up to 44 times compared to the same time on regular days.

Monica Vionna, Director of Marketing Growth at Shopee Indonesia, said, "The interactions that users can enjoy through our various features such as Shopee Live and Shopee Video remain the main attraction in users' online shopping journey this Ramadan. We are very pleased to see various forms of enthusiasm from users during the Shopee Big Ramadan Sale campaign, including the high enthusiasm shown by buyers in utilizing promos and enjoying the excitement of Flash Sales at specific hours, as well as collaborations between businesses in optimizing features and programs to create significant impact during the Big Ramadan Sale campaign."

Interactive features of Big Ramadan Sale accompany the excitement of all activities in the holy month

Being a highly anticipated campaign, Shopee continues to strive to provide encouragement for all users, both buyers and sellers. This year, users often utilize interactive features, one of which is highly attractive to users, Shopee Live. Various exciting activities are utilized, including benefiting from the large promos offered, watching content that accompanies ngabuburit time, such as MARKAS, and participating in Flash Sale sessions for cars and motorcycles priced at Rp 1.

With the promos and the festive interactive features that Shopee has presented in the Big Ramadan Sale campaign, the community is increasingly taking advantage of these benefits in creating beautiful Ramadan moments. Shopee found that users spent 68 million hours watching a series of shows on Shopee Live throughout the campaign period, including live shopping sessions from sellers. Products associated with Ramadan moments were highly sought after by users on this interactive feature, with Sarongs, Hijab Cepols, Canned Biscuits, and Makeup Cushions being users' favorite products on Shopee Live during the peak of the Big Ramadan Sale campaign.

To further enhance the online shopping experience, users also took advantage of other features prepared by Shopee, ranging from Shopee Live, Shopee Video, to Shopee Games to fill their free time during fasting. The excitement of these innovations and features received an extraordinary response and were utilized by users to maximize and enliven their shopping moments, including:
- The excitement of the flash sale sessions on Shopee Live with famous artists during the peak of the Big Ramadan Sale campaign was watched 228 million times.
- Shopee Tanam Hujan Rezeki, a user-favorite in-app game that offers Shopee Coins and Discount Vouchers as rewards for users' shopping, received high enthusiasm throughout the campaign, and more than 31 million THR trees were harvested by users.

Supporting and opening up greater business opportunities with interactive features

One of the positive and significant impacts felt by sellers not only came from the high shopping activity during the Eid moment but also from the efforts to optimize the offered features and programs in this year's campaign, which attracted users' shopping enthusiasm. With the offered ease of access, coupled with promotions presented up to three times a day through Shopee Live, this interactive feature becomes the main strategy for sellers in this Ramadan month.

Shopee recorded a more than 5-fold increase in products promoted through Shopee Live throughout the campaign compared to last year. The advantages of interactive features and innovative programs in this year's Big Ramadan Sale campaign are also evident in various other aspects, one of which is Shopee Video. Not only through interactive sessions on Shopee Live, but interesting content from sellers on Shopee Video is also favored by users. This is evident from the orders received by sellers through Shopee Video, which increased 40 times during the peak of the campaign compared to the previous year.

One of the proofs of the impact of the advantages and ease of interactive shopping during the Big Ramadan Sale campaign felt by users also contributes to a significant increase for local brand partners. They felt tremendous enthusiasm from users when taking advantage of special promos and interactive features during the campaign period, especially for the M231 brand. This Indonesian fashion brand has recorded a 40-fold increase in transactions on Shopee Live during the peak of the campaign compared to regular days, one of which is for the sales of their latest Ramadan collaboration collection.

“The presence of the Big Ramadan Sale 2024 campaign is our effort to always bring various conveniences in shopping to fulfill needs throughout Ramadan. We dedicate a series of interactive features and attractive promos to accompany users and local businesses in creatively going through various routines while enjoying the blessings during the holy month. Of course, this extraordinary achievement cannot be separated from the support and synergy of the entire Shopee ecosystem that continues to innovate and create a wide positive impact. Hopefully, this campaign can continue to provide the best experience for all Indonesian people in preparing various needs to welcome Eid al-Fitr,” Monica concluded.

The excitement of the Shopee Big Ramadan Sale 2024 in welcoming the Day of Victory will not stop here and can still be enjoyed until April 11th, to help users who still have unfulfilled needs in welcoming Eid al-Fitr, which will arrive soon. The peak of the Big Ramadan Sale 2024 campaign will also take place again on April 4th, 2024, with equally attractive offers, such as Shopee Barokah THR 10M, Free Shipping Rp0, and Cheapest on Shopee Extra Voucher 50%.

So, isn't it exciting to experience the fun during the Big Ramadan Sale 2024? Come on, keep an eye out for other surprises and more detailed information about the Big Ramadan Sale 2024 at this link. And, download the Shopee app for free through the App Store or Google Play and immediately activate ShopeePay.

(kpl/glo)