Special Collaboration with Popular Manga One Piece, W.Essentiels Presents the Latest Collection Only on Shopee 12.12 Birthday Sale

Kapanlagi.com - The Bandung-based brand, W.Essentiels, recently brought exciting news. How not, this local brand is back with a spectacular collaboration with the popular Japanese manga that is certainly familiar to the public, namely One Piece.

To enliven the 12.12 Birthday Sale campaign, W.Essentiels launched a new collection of products featuring the characters of the Straw Hat Crew and others exclusively on Shopee.

Starting from December 8-12, 2023, users and Nakama, or One Piece fans, can buy various W.Essentiels X One Piece products while enjoying discounts of up to 50%. Curious about what it looks like?

Second Collaboration with One Piece

2023 is a joyful year for One Piece fans in Indonesia, starting from the viral Gear 5, the presence of the One Piece Live Action film, to the upcoming One Piece Asia Tour in Jakarta. Therefore, W.Essentials collaborates again with One Piece as the only Indonesian local apparel brand that becomes the official collaborator of One Piece.

This is realized through a series of products consisting of T-shirts, Jackets, Hoodies, Short Pants, and many more. This collaboration is the second collection from W.Essentiels with One Piece after previously achieving success in 2022, which can now be found exclusively on Shopee.

Edward Satria, Co-Founder of W.Essentiels, said, "Our achievement is something to be proud of, that it turns out a brand created by our nation's children has the opportunity to collaborate with a global phenomenon as big as One Piece. This also proves that the quality of genuine Indonesian products from W.Essentiels is not inferior and can compete with other global brands."

"In this special second collection with One Piece, we launched 38 types of exclusive products on Shopee with 120 different designs that show illustrations of One Piece characters, starting from Luffy, Zoro, Nami, Sanji, and many more. With various trendy color choices such as Olive Green, Royal Blue, Lilac, Orange, to White and Black, these color choices are suitable for everyday wear by anyone and can be mixed and matched according to their fashion style," said Edward.

A Local Brand that Has Existed Since 2016

W.Essentiels is a local brand engaged in fashion and was founded by Edward Satria in 2016. Starting his business by opening a multibrand store selling various international fashion products called Wormhole, Edward always had a dream of having his own fashion brand which was realized through W.Essentiels.

In addition to frequently launching special merchandise with a youth theme, W.Essentiels was born as Edward's way of constantly exploring and exploring his fresh ideas.

Until finally, Edward decided to collaborate with his partner in New York from the design side, and then produce it with labor and raw materials in Indonesia. This is because Edward believes that the original Indonesian quality is not inferior, and even many other streetwear brands are also produced in Indonesia.

Carrying streetwear products with minimalist yet neat design and using comfortable materials when worn, it turns out to have made the name W.Essentiels resonate among the public. The extraordinary quality and design of W.Essentiels products have made many parties want to collaborate, ranging from the Evos e-sports team, the Bali United football team, to Pokemon.

These various collaborations continue to make Edward's products increasingly popular, including by Shopee users. Joining Shopee in 2018 and actively participating in every campaign and utilizing Shopee's features have helped W.Essentiels reach and be known by the wider public.

According to Daniel Minardi, Head of Brands Management & Digital Products at Shopee Indonesia, Shopee is very happy to participate and be chosen as an e-commerce partner in the launch of the latest W.Essentiels products in collaboration with One Piece and exclusively presented for Shopee users.

"We believe that this collaboration will provide inspiration and show that Indonesian brands also have the same opportunities as other global brands," he said.

Daniel added, "The local brand's task of presenting innovation has been carried out by W.Essentiels, and Shopee is very proud to be able to take part in providing a platform and supporting the sustainability of local businesses and products that we realize through the programs and features we present."

Therefore, for loyal Shopee users, especially fans of W.Essentiels and Nakama, don't miss out on purchasing the latest W.Essentiels X One Piece collection from December 8-12 exclusively on Shopee.

At the same time, Shopee 12.12 Birthday Sale is still ongoing with various best offers, namely Free Shipping Party Rp0, Promo Extravaganza, and Year-End Bonus 12M.

Don't miss out on these exciting promotions for your various needs! Find out more about the Capsule Collection 2.0 from W.Essentiels X One Piece by visiting https://shopee.co.id/wormholestore.

(kly/tmi)