Update on Brown Sugar Coffee Prices at Various Outlets: Fore, Tuku, Tomoro, and Others

Kapanlagi.com - In recent years, coffee shops have become not just hangout spots, but also a part of the modern work ecosystem. This phenomenon is known as coffee shop networking, a trend of working from coffee shops with flexible and secure internet connections. In this context, coffee shops have transformed into meeting points between lifestyle and professional needs.

The concept of coffee shop networks is now increasingly complex, not just about location and services, but also how they adapt to the needs of remote and hybrid workers. Coffee shop networking reflects the need for light and secure connections like coffee shop Wi-Fi, but with high performance.

However, as the coffee shop network grows in Indonesia, one thing draws attention: the varying prices of brown sugar milk coffee at each brand. This drink is one of the best sellers that is almost always on the menu. Let's take a look at the prices of brown sugar milk coffee at various popular coffee chains.

1. 1. Kopi Tuku Cipete: Most Friendly to the Wallet

Kopi Tuku has long been known as a pioneer of the brown sugar coffee milk drink that is now proliferating in various other cafes. At the Cipete branch, the price of brown sugar coffee milk is still considered very affordable. According to Google Maps, the regular variant is priced at around Rp10 thousand, while the large size is around Rp20 thousand.

This price is far below the average of other contemporary coffee shops. This may be due to Tuku's positioning, which indeed targets the local market segment with friendly prices. No wonder Tuku is often referred to as the pioneer of "coffee for all walks of life."

In addition, Tuku has a strong identity as a brand that was born from the surrounding environment, not just an urban trend. This makes them consistent with an inclusive pricing strategy. Even though it is cheap, the taste and quality of Tuku's brown sugar coffee milk remain a favorite for many customers.

2. 2. Tomoro Coffee City Plaza Jakarta: A Competitive Contemporary Alternative

Tomoro Coffee comes with a modern branding and aggressive outlet expansion. At the City Plaza branch in South Jakarta, the price of its sugar palm milk coffee is slightly higher than Tuku, but still within reasonable limits. Google Maps notes the regular price at around Rp18 thousand and large at Rp22 thousand.

Positioning itself as "quality coffee at an affordable price," Tomoro has successfully attracted the attention of the younger generation. Although more expensive than Tuku, Tomoro remains a choice due to its ambience that is suitable for work or informal meetings. From a value for money perspective, Tomoro still makes sense for visitors looking for extra comfort.

This price difference reflects Tomoro's focus on service and a more premium atmosphere. This condition makes the slightly higher price reasonable in the eyes of consumers.

3. 3. Fore Cipete: Premium Feel, Premium Price

Fore Coffee positions itself as a brand with high quality and a modern appearance. At the Cipete branch, the price of its sugar palm milk coffee is quite high, around Rp27 thousand for regular and Rp34 thousand for large, according to data from Google Maps. This makes it one of the most expensive on this list.

This high price aligns with Fore's image as a mid to upper-class coffee shop. The aesthetic interior and app-based ordering technology add to the premium value. Additionally, the raw materials and flavors are also claimed to have superior quality.

4. 4. Kopi Kenangan Cipete: Focus on Signature Palm Sugar

Kopi Kenangan has a strong strategy in making "Kopi Susu Kenangan Mantan" its brand identity. For its palm sugar version, namely "Kopi Susu Black Aren," the price listed on the online ordering app for the Cipete branch is around Rp23 thousand. With a positioning that sits between Tuku and Fore, Kopi Kenangan targets the middle market with high volume.

Kenangan excels in operational efficiency and rapid expansion, making this brand easily accessible anywhere. Its flagship drink is also consistent from one branch to another, ensuring a uniform experience. With a price of Rp23 thousand, consumers get a balance between taste, branding, and location convenience.

Consistency and speed of service also add value. Moreover, their app makes ordering and customer rewards quite convenient.

5. 5. Couvee Solo: A Stylish Regional Alternative

Couvee is an interesting example of a coffee shop brand from Yogyakarta that has expanded to other cities. Unfortunately, the Couvee outlet in Jakarta has permanently closed. However, in Solo, Couvee continues to operate with the price of sugar palm milk coffee around Rp22 thousand according to online ordering applications.

This price is considered moderate, with Couvee positioning itself as a brand that combines minimalist design and contemporary flavors. For markets outside Jakarta, this price is quite competitive and even tends to be premium. Couvee is also known for its unique flavor options and the "coffee + lifestyle" concept.

The combination of the venue design and packaging makes Couvee particularly appealing, especially to the younger generation. Although it is not as popular as national brands like Kopi Kenangan or Fore, Couvee has a loyal customer base. The prices offered reflect their positioning in the middle, not cheap, but also not as expensive as premium brands.

6. Questions About the Topic

What makes the price of coffee with palm sugar different at each cafe?

The price difference is influenced by many factors such as location, raw materials, brand concept, and target market. Cafes like Tuku focus on affordable prices, while Fore emphasizes a premium experience.

Is the coffee with palm sugar at more expensive cafes tastier?

Not always. Many people believe that the taste of Tuku's inexpensive coffee with palm sugar remains superior due to its simplicity and balance of flavors. Taste preferences are very subjective.

Why is coffee with palm sugar so popular?

The combination of the sweetness of palm sugar with the bitterness of espresso creates a distinctive flavor that is easily accepted by many people. In addition, its appearance is also attractive and Instagrammable.

Will coffee prices continue to rise?

It could be, due to inflation and rising operational costs. However, some cafes maintain prices by cutting costs in other areas, such as operational efficiency.

(kpl/frr)