'Wall Online Fades 2021', A Momentum of Transformation of the Creative Industry in Indonesia in the New Normal Era

Kapanlagi.com - The prolonged pandemic has had a significant impact on the public, including the local creative industry. Various methods have been carried out by creative industry players to survive, such as implementing the approach of adaptation - innovation - collaboration in this new normal era.

One of the most effective methods is by holding online product exhibitions. This aims to show the spirit for the progress of the local creative industry that is still burning.

Some time ago, Darahkubiru as a media and community that certainly cares about the creative industry ecosystem, especially denim products, collaborated with TEAMUP to hold Wall ONLINE Fades in 2021. This event is the second digital transformation of the Wall of Fades event, which has consistently been successfully held by Darahkubiru for the past 12 years.

1. Wall ONLINE Fades 2021

Photo Credit: Personal Documentation

Wall of Fades is an exhibition event as well as a marketplace for local Indonesian brands, both big brands and newly established brands. This annual event by Darahkubiru always brings a vision and a mission to provide education about denim and introduce the local creative industry to the wider community. This year's implementation is also a form of support for friends in the creative industry to remain productive and strive in the midst of the pandemic.

Wall ONLINE Fades also aims to introduce quality and marketable creative products from Indonesia through a strict curation by the Darahkubiru and TEAMUP teams. This is intended to make Indonesian people proud of the creations of their fellow countrymen, and to encourage them to buy and support Indonesian creative products to thrive in their own country.

This event will be held from May 19th to 31st, 2021. The series of events include talk shows, workshops, and live band performances that will be broadcasted on walloffades.id. In addition, there will also be a marketplace held on Shopee as the official e-commerce partner.

2. Attended by a Series of Public Figures and Famous Musicians

Photo Credit: Personal Documentation

In 2021, Wall ONLINE Fades not only focuses on denim enthusiasts, but also on creative industry players who are building their businesses with an optimistic yet realistic mindset. With the content presented, it is hoped that business players will remain confident and have the belief to succeed during this pandemic.

Major local brands such as Oldblue Co., Bluesville, and Jackhammer Co. will be the regular lineup for Wall ONLINE Fades 2021, followed by talk shows and workshops attended by various inspirational figures such as Sandiaga Uno (Minister of Tourism and Creative Economy), Daniel Minardi (Business Partnership Shopee), Jessica Ngadimin (representative from Tik Tok) Indonesia, and many more.

"In every Wall Of Fades event, we always have strict curation for tenants who want to join. And this year, there are hundreds of local brands participating in Wall Online Fades 2021, which shows that the interest of creative industry players is still high despite the pandemic. Hopefully, the implementation of Wall Online Fades 2021 can help creative industry players in Indonesia," said Jean Tora Thosan, representative of Darahkubiru.

This event will also be enlivened by many Indonesian musicians, such as Kenny Gabriel - The Playground, Waltz Dialog, and Jangar. The entire series of events can be held and witnessed on the official website of Wall ONLINE Fades 2021.

"During this COVID-19 pandemic, we are consistent in supporting Indonesian creative industry players to rise by conducting Wall of Fades online. This year, we not only have a bazaar, but we also organize a series of events that are beneficial for creative industry players directly from the experts. Our hope for all Indonesian society is to be proud, support, and buy local creative products in Wall Online Fades 2021," said Ahmad Romero, chairman of the Wall Online Fades 2021 committee.

(kpl/gtr)