10 Portraits of Raffi Ahmad 'Transforming' MSMEs into Large Restaurants, Revenue Increases Eightfold After Sultan Andara Starts Investing

Since the beginning of his investment, Raffi Ahmad wanted Rajo Sambel, a street food stall, to upgrade its concept. That's why he introduced the concept of a restaurant for his new business venture.

"I also taught him (Putra, the owner of Rajo Sambel) to become a businessman who can create an upgraded concept without being too expensive," said Raffi Ahmad.

Raffi Ahmad still remembers why he was interested in investing in Rajo Sambel, a food stall located on the side of Kalibata road in South Jakarta.

In addition to the taste, Raffi Ahmad considered the owner to have a good personality. That's why Nagita Slavina's husband was interested in investing his money in Rajo Sambel.

"Rojo Sambel has very tender and not fishy duck meat, and the chicken is also very tender and not fishy. And the sambal is different from the others, the spicy sambal is delicious according to everyone," he said.

"There's also the black sambal, and I don't know, maybe Indonesian people like the street food style because it's not too expensive," added Raffi Ahmad.

Raffi said that after he came directly to Rojo Sambel in Kalibata, the street food stall immediately went viral and was filled with visitors. In fact, Raffi mentioned that Rojo Sambel's turnover increased eightfold from before.

"After that, the vlog went viral in Kalibata, previously only getting a million views a day, now it has increased many times over. It could be eight million, hahaha, could be more," he said.

In addition to presenting a restaurant concept, Rajo Sambel still presents street food. In addition to Kalibata, Rajo Sambel is also present in Andara, near the residence of Raffi Ahmad and Nagita Slavina. 

"Well, coincidentally, at that time we opened from a street food stall in Kalibata, then I opened in Andara in front of a house with a tennis court, it was crowded. After that, we opened here (in Jagakarsa), I was looking for a place and coincidentally this is the father of my friend," concluded Raffi Ahmad.