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Kapanlagi.com - The condition of Nggela village, Ende, Flores, East Nusa Tenggara (NTT) after the fire disaster that occurred in 2018 apparently made the couple Ammar Zoni and Irish Bella concerned. They both took action to provide assistance to the victims there.
Together with Kami Latu Initiative, Ammar and Bella held a charity event titled Charity Auction Nggela Kami Latu. This auction aims to provide support for the financing of the construction of the 22nd traditional house in Nggela Adat Village, Ende, Flores.
"Alhamdulillah, today we are together with Kami Latu holding a fundraising event, and coincidentally we are also soft launching our new clothing brand called SETARA," said Ammar Zoni when met in Pasar Baru, Central Jakarta, on Friday (29/10/2021).
1. Carrying the Slogan 'Be The Miracle'
Photo Credit: Personal Documentation
Ammar Zoni and Irish Bella not only attended as guest stars, but also brought a call through the SETARA fashion brand with the slogan 'Be The Miracle'. The clothes sold are woven products from the Nggela community in Flores.
"SETARA has a clear movement because we want to create an identity with a strong character, how our brand can expose the ethnicities of Indonesia itself. One of them is by collaborating with Kami Latu in Kampung Nggela, where 22 houses burned down two years ago, and now we have the tagline Be The Miracle, creating a miracle," said Ammar Zoni.
In the same occasion, Irish Bella mentioned that this collaboration event does not contain any commercial elements at all. The proceeds from the auction of these clothes will be donated to build the 22nd house in Nggela, Flores, East Nusa Tenggara.
Not stopping there, SETARA has also planned another agenda, namely opening crowdfunding for clothing that represents various Indonesian cultures. Of course, the results will be donated to the respective regions, while also increasing awareness among the public about the richness of Indonesian cultural diversity.
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Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
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