Be a Speaker at Ellips Shine Sisters Goes to Campus at UI, Fathia Izzati Reveals the Secret to Always Appearing Confident in Daily Life

Kapanlagi.com - A person's beauty is not only seen from their facial appearance, but hair also plays an important role, you know. How could it not? Hair, as a crown for many people, especially women, can enhance confidence in choosing daily appearances.

Yes, healthy hair and #YouthfulHair as that crown must be maintained so that one does not feel inferior in carrying out every activity. To help women maintain their confidence with #YouthfulHair, Ellips held the Ellips Shine Sister event.

This time, Ellips Shine Sisters greeted hundreds of female students at Universitas Indonesia at Balai Purnomo on Thursday (12/9/2024). In the event, Ellips discussed self-confidence in creativity.

Head of Public Relations KINO Indonesia, Arviane D.B. stated that Ellips Shine Stars aims to create a space for women to boost their self-confidence.

“True beauty comes from strong self-confidence, so here Ellips, through this event with Universitas Indonesia, wants to create a space for friends to enhance their respective self-confidence,” she said.

“Hopefully, this step does not stop here, and KINO Indonesia continues to collaborate with various parties, and with campuses, this is a good start for further cooperation in the future,” Arviane clarified.

1. The Importance of Hair Care for Fathia Izzati

Fathia Izzati in the Talkshow Shine Sister. (c) special

Performing on stage is a daily activity for Fathia Izzati. The vocalist of Reality Club always maintains her appearance to feel confident, and hair is something that must be taken care of when going out.

“Bad hair, bad day,” said Fathia.

For that, Chia, as Fathia is affectionately called, shares tips to keep hair looking good so that the mood is maintained. She says that if there is enough time, the solution is to wash it again because the oils that stick to the hair can be washed away with water and shampoo.

“But if there’s no time, and the hair is really flat, of course Ellips Dry Shampoo,” she said.

Chia also revealed that the product is very helpful because it can make flat hair feel fresh again like after washing.

“Isn't it a lifesaver, Ellips?

In addition, Chia also mentioned that using hair oil or hair vitamins before styling hair in hot temperatures is essential. For her, this is to keep the hair from becoming dry and stiff.

“I think everything is important, just find the balance. It’s fine to take care of your face, but don’t forget about your hair either,” she said.

2. Activity at Ellips Shine Stars Goes to Campus at UI

After successfully greeting students in Bandung, Malang, Yogyakarta, and Medan, Ellips Shine Sister is present at the University of Indonesia (UI) as part of the #RambutTetapMuda campaign series.

Ellips Shine Sister is a program that collaborates with renowned universities in major cities in Indonesia, aimed at providing education about career development supported by an attractive appearance and self-confidence through hair health care. As the pioneer of hair vitamins in Indonesia since 2005 and the number one Hair Vitamin in Asia, Ellips presents interactive talk show sessions and enjoyable product experiences for students.

According to a report by Mordor Intelligence, the hair care product market in Indonesia is projected to grow at a CAGR of 5.6% during the 2023-2028 period[1]. Internal research from Ellips shows that only 41% of Indonesian women aged 15-39 use hair vitamins, while 59% do not use them because they believe their hair does not require special care.

As the no. 1 hair vitamin in Asia, Ellips is here to meet the needs of Indonesian women in caring for and maintaining hair health practically and is committed to encouraging women to be bolder and more confident in achieving what they want.

Ellips initiated the #RambutTetapMuda campaign to invite young Indonesian women to protect their hair from aging to enhance their self-confidence, through the use of Ellips Hair Vitamin Moroccan Series. As an innovation from Kino in the hair care category, Ellips is committed to providing a range of innovative products that meet consumer needs in maintaining the health and beauty of Indonesian hair.

Ellips Hair Vitamin Moroccan Series is enriched with Moroccan Oil (Argan Oil), Jojoba Oil, Pro Vit B5, as well as Vitamins A, C, and E, which act as antioxidants to address signs of aging such as dry, dull, brittle, and coarse-textured hair. This formula also contains UV and heat protection that keeps hair soft and healthy, while protecting it from damage due to external factors.

“After visiting various campuses in major cities in Indonesia, we realized that many young women, especially students, do not fully understand that an attractive appearance can support confidence in career development. One important aspect of appearance is healthy and shiny hair. Ellips collaborates with the University of Indonesia to educate about the importance of having an attractive appearance, especially through hair care,” said Arviane, Head of Public Relations at Kino Indonesia.

She continued, “Healthy and beautiful hair not only boosts confidence but also serves as an important support when entering the professional world, where appearance can create a positive impression. We see that the understanding of the importance of hair care is still lacking, even though taking care of hair is as important as taking care of skin,"

On the same occasion, the selected Ellips Campus Ambassadors were also announced through a selection process. Ellips announced Nasywa Aisya Putri Mauludin, Sabrina Salwa Anandita Chandra, and Naftali Angelina from the University of Indonesia as the Campus Ambassadors for the City of Jakarta, who will later join other Campus Ambassadors from different cities.

The Ellips Campus Ambassador program itself is part of the #RambutTetapMuda campaign, representing a persona to help students feel more confident in developing their potential and bringing them closer to the Ellips brand. Those selected will be given appreciation in the form of educational assistance to support their career development.

In the Shine Sister Goes to Campus segment, Ellips also invites students to join the Shine Sister Community through the Youniverse app, which is a community of Ellips members consisting of students from all over Indonesia, focusing on personal development activities to face the job market. Additionally, Shine Sister Goes to Campus also presents an educational product exhibition area, as well as other interactive activities for students as part of education related to the signs of aging in hair.

The University of Indonesia welcomes and appreciates Ellips' initiative through the Shine Sister Goes to Campus activity. This activity is an effort by the campus to provide real education through interactive talk show classes featuring professional speakers from the brand.

“The campus is certainly pleased and appreciates the initiative of the Ellips brand through this activity, and we thank you for trusting the University of Indonesia to collaborate in this educational campaign. We see this event providing more knowledge and soft skills that are certainly useful and valuable for students, further providing an understanding of how the professional world works,” - Ricky H. Sutjipto - Manager of Ventura Fisip UI.

In addition, Ellips Shine Stars Goes to Campus at UI also features a variety of interesting activities such as booths offering various Ellips products, including hair mist, dry shampoo, and hair vitamins with various variations according to hair type and issues.

Interestingly, with just a purchase of Rp35,000, you can play on the claw machine that has various prizes. Then, coupons will be given to fill in 3 stamps to enter the draw.

There is also free hair styling from Ellips. Not only that, Ellips is holding a ring toss game that distributes various interesting prizes.

There are also interesting photo spots provided by Ellips for visitors. Those who upload to their Instagram story and tag the Ellips Instagram account will receive a stamp on the prize coupon.

This event at the University campus also marks the end of the Shines Sister goes to campus 2024 journey, and Ellips will subsequently focus on empowering the Shine Sister Academy, which will start in September 2024. For the latest information about Ellips products, you can access Instagram @ellips_haircare, TikTok: @ellips_haircare, and Twitter: @ellips_id.

Reporter: Muhammad Fachri Darmawan

(kpl/wri)