Being a Subscriber to Artists, Selebgram Fitry Kurniaty Tells Her Journey to Build a Diamond Business

Kapanlagi.com - Selebgram and entrepreneur Fitry Kurniaty tells about her successful diamond business that has become a subscription for artists. Diamonds are synonymous with accessories used to enhance appearance. Artists certainly need them to support their appearance when appearing in public.

The owner of the @faiza_safira account has successfully run a diamond business and celebrities have taken notice of the diamonds from her store. Vanessa Angel, Nathalie Holscher, and Tyas Mirasih are also subscribers to her place.

"Alhamdulillah, I am currently running a business as the owner of my diamond store called Faiza Safira Gold & Jewellery, Vanessa has bought diamonds from Faiza Safira," said Fitry Kurniaty to the media.

1. Starting from a Family Business

instagram.com/@faiza_safira

Fitry tells the story of how she started this luxury goods business before achieving success like this. Fitry admits that this is a family business because Fitry's parents have had a gold shop in Bandar Lampung since 1970 until now.

"Initially, this business started when my parents passed away, I was very sad and tried to rise. When I started Faiza Safira, I was really at the bottom, I didn't have a lot of capital, only 50 million rupiah. Even back then, the marketing was still door-to-door, not like now, finally after I marketed it online, alhamdulillah Faiza Safira has now developed rapidly, having two largest and most complete gold and diamond shops in Bandar Lampung," she explained.

Currently, Fitry Kurniaty has 40 craftsmen, 15 employees, and 45 resellers throughout Indonesia with diamond sales reaching thousands and the highest in Indonesia.

2. Expanding Business

instagram.com/@faiza_safira

Having already owned a fairly successful business, Fitry is still planning to do something big for her diamond business. Fitry Kurniaty admits that she is preparing for a bigger step by collaborating with a series of artists for her business.

"In the future, we will also expand our business to Jakarta, which offers great opportunities because many socialite artists in Jakarta have become customers of Faiza Safira, such as Indah Sari, Irma Darmawangsa, Tyas Mirasih, Novi Rizky, Lyra Virna, and other socialite artists," said Fitry.

With her diamond business, Fitry admits that she can now buy whatever she wants without relying on others. This mother of three also reveals the secret to her success up to this point.

"Because I take it seriously and persistently, I am able to achieve this. The key is to focus and be committed to what you are doing. Since I have been selling diamonds for a long time, my focus is on diamonds and gold. And don't forget, online marketing is also very important," said Fitry Kurniaty.

(kpl/gtr)